Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast. Launching on 26th September, […]
The Lakes Distillery, Cumbria’s only distillery, is celebrating an impressive win, after being awarded Silver in 2016’s The Vodka Masters competition, which aims to find and reward the finest vodka brands from across the world. The Lakes Vodka fought off competition from over 100 entrants to win Silver in the Ultra Premium Vodka category – […]
PizzaExpress has made its first move into the frozen category with the launch of Artisana, an exclusive range for frozen retailer, Iceland. Following their work on the redesign of the PizzaExpress ‘At Home’ retail packaging earlier in 2016, strategic brand and packaging design agency Bulletproof was appointed to create the packaging design for this new […]
Honest – a top-selling organic bottled herbal tea in the US – launches in the UK for the first time, taking Coca-Cola GB’s number of brands up to 20 and more than 80 drinks. There’s a new low-calorie herbal tea on the market, and it’s refreshingly honest. Made in the UK, and certified organic by […]
Research agency Future Thinking has unveiled a new infographic (above) showcasing the Top 10 Favourite Cuisines in the UK in 2016. The graphic shows Chinese and Italian foods remain our firm favourites, but that Mexican, Spanish and Thai food are emerging alternative options for consumers. The data comes from market Future Thinking’s 2016 Grocery Eye study, from […]
Analysis in The Guardian that one in seven takeaways in the UK have failed food hygiene inspections demonstrates the potentially crippling cost of getting food safety wrong. The analysis, based on Food Standards Agency data, found that overall more than 30,000 UK restaurants failed food hygiene inspections – 6.4% of the total. Research from Checkit […]
McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to ‘Shred Life’ himself, the brand has expanded the creative further by allowing consumers […]
After over 50 successful years in frozen foods McCain UK, are branching out in a new direction with the launch of a range of chilled potato products designed by global brand design agency BrandOpus. As a company focused on growth and innovation, McCain identified an opportunity to create relevance and engage with a growing number […]
Diageo has unveiled a new advertising campaign for Haig Club’s new line extension, Clubman, featuring David Beckham. The campaign was photographed by award-winning fashion photographer Glen Luchford, who set out to bring “an engaging, contemporary aesthetic” to the ads and “reflect Haig Club’s stylish take on Scotch” in the images. In the main image, Beckham […]
The Cask Marque Trust, which offers independent accreditation and training for pubs selling cask ale, has released its CaskFinder app, to coincide with the publication of its latest Cask Report. The report includes research into the way that cask ale is sold and marketed in pubs, concluding that most pubs where cask ale is sold […]