Brass Agency took home gold at the prestigious 18th International Food and Beverage Creative Excellence (FAB) Awards on May 26; winning the top prize in the category of ‘Effectiveness in Sales Promotion’. The shopper marketing arm of the integrated marketing agency won the accolade for their Meet the Minions with Soreen multi-channel promotional campaign. Brass negotiated […]
Six months after receiving a Michelin star and shooting to fame on TV’s the Great British Menu, Leeds-based Bloom Agency reflects on the challenges of branding the most eccentric restaurant in the UK –where even the chef has rock star looks. Integrated marketing agency, Bloom Agency, created everything from the menus to the website, to […]
A simple and eye catching brand identity for BrewDog’s new spirits arm, Lone Wolf, has been unveiled by B&B, featuring a wolf’s head distilled down to its purest geometric elements. The identity is designed to reflect the purity of BrewDog’s products and its aim to disrupt the spirits sector. Alternative Beer Irreverent Scottish brewery BrewDog […]
Carlsberg is putting pubs at the heart of its Official Beer sponsorship of UEFA EURO 2016 and the England team, with just three weeks to go until the tournament kicks off on 10 June. The brewer has created two pub-focused activations to get the nation excited about the tournament and to support pubs and bars, […]
Fresh from revealing its contemporary new packaging Spice Drops, the unique range of concentrated extracts of herbs and spices is adding two new citrus varieties to the collection – Orange Spice Drops and Lemon Spice Drops. Both are made from fresh fruits grown and pressed in India and have been developed in response to demand […]
Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]
Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats a Light & […]
Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. The first ad in the campaign, called “just get thirsty”, features a louche Frenchman in a Bangkok karaoke bar singing Celine Dion’s It’s All Coming Back To Me Now – as […]
Branding and design agency Hornall Anderson designed packaging for Asda’s range of own label tea, which launches this month and includes black, speciality, green, fruit and herbal teas. The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place. […]
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch to work with Arla. Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. […]