Can the raw commitment, pride and passion of football fans be bottled? That’s exactly what Budweiser has done with its one-off Made by Fans brew, giving fans up and down the country the opportunity to infuse Budweiser with their die-hard support of English football. So how did Budweiser do it? A beer-filled Budweiser tanker was […]
Carlsberg UK has announced a major investment in premium Spanish beer brand Mahou, including a partnership with The Telegraph and TV chef and columnist, Mark Sargeant. Michelin starred chef Sargeant will present a series of four videos, alongside acclaimed chefs from three modern Spanish tapas restaurants in the UK, to pair a range of dishes […]
On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of […]
B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike. […]
Swedish brand Almondy is celebrating a milestone in the company’s history as its best seller, Almondy Daim marks its 15th anniversary and a return to IKEA, that other icon of Swedish-ness. Launched in 2001, combining the traditional Swedish almond base with the brittle caramel and smooth chocolate of the DAIM bar, the new Almondy Daim […]
Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]
Online food ordering platform hungryhouse.co.uk reveals that choosing to smother your chips in curry sauce or religiously order cod over a battered sausage can actually determine where in Britain you are from. Research from a recent hungryhouse survey reveals that despite being the UK’s favourite dish, ordering habits vary from place to place in the […]
Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers. The campaign by McCann London, comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet […]
Following the announcement of Asda and James Martin’s collaboration in April, Coronation Street viewers will get their first taste of the partnership on June 8. Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of […]
Burger restaurants must evolve and innovate to survive as category grows increasingly crowded
When Gourmet Burger Kitchen first entered the market in 2001, there weren’t any restaurants doing burgers particularly well in the UK, despite how popular the category was. Fast forward to 2016 and a whole raft of competitors have entered the fray, with Meat Liquor, Shake Shack and Patty and Bun all offering their own take […]