Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for […]
In a battle akin to the space race between cold war rivals USA and USSR, the UK’s best-selling alcoholic Ginger Beer, Crabbie’s has dealt a huge blow to ‘Gingeraught’ Major Tim Peake’s claim to become the first ‘ginger’ in space. In the oddest of missions that even the most experienced at NASA can’t say they’ve […]
Disaronno is celebrating its limited edition Disaronno Wears Cavalli bottle, a collaboration between the Italian liqueur and the fashion house, with a TV advertising campaign running until Christmas Eve (Thursday 24 December). The 15-second film reveals the bottle’s new look, which was inspired by a combination of the underwater world and exotic themes from Cavalli’s […]
Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five. ‘A Perfect Constellation’ is a constellation of stars in the shape […]
In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]
The Curry Club recently created a survey that discovered curry enthusiasts spend an average of £30,000 on curry in a lifetime, but what about curry fans who don’t have time to cook this delicious dish at home? Sanjay Sood-Smith and Thomas Cropper created Tuk In for people on the move, finally, tasty curry in a […]
Costa, famed for its coffee, has launched a food-focused proposition in Tottenham Court Road called Costa Fresco that will serve more than its standard fare of croissants, cakes and toasties. The cafe, which opens December 7, focuses on offering ‘oven fresh’ food including ‘handcrafted’ ciabattas, pastries, cookies and flatbreads to tap into the casual dining […]
As the countdown to the festive season starts millions of Brits already have one worried eye on the exhausting side of Christmas. On top of this, they have to contend with more and more Christmas ads, starting earlier and earlier, featuring traditional jingly bells, families around the turkey, re-recorded Christmas songs and all the usual […]
We’re nine months away from the start of the greatest sporting show on earth and on December 7, Kellogg’s is showing its support for Team GB on the road to Rio 2016. Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as […]
Waitrose has introduced a new cat and dog food range with the brand and visual identity designed by Equator. The retailer wanted to snag a portion of the £1.6bn pet food market and tasked Equator with creating the strategy, brand name, visual identity and packaging for the ‘Mill Stream Farm’ range which launches UK-wide this […]