A North Yorkshire brewery has unveiled a new look to one of its most iconic real ales. Masham-based T&R Theakston Ltd is refreshing the look of its Old Peculier bottle label sets, as it aims to increase its appeal to a younger audience and increase its on-shelf visibility in an increasingly crowded market place. Old […]
Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]
Nestle is encouraging anyone stressed out by Christmas preparations to have a break, with a pithy outdoor and print ad created by creative partners J Walter Thompson London. The brand has tweaked the foil tear that forms when anyone opens a KitKat to show a Christmas tree set against a wintry, foily backdrop. The ad […]
Moma, the instant porridge brand, has launched a campaign for its gluten free offering. The work has been created by Aesop Agency and shows the energy the breakfast gives to people. The three executions show a rocket firing out of a pot of porridge, a superhero with a spoon and one that erupts with the word […]
Camden Town Brewery announced that it is partnering with Anheuser-Busch InBev (AB InBev) to pave the way for further growth and expansion. The partnership will enable Camden Town Brewery, the London-based producer of Hells Lager and Gentleman’s Wit, to expand its operations, bringing more of its popular canned, bottled and kegged beer to more people. […]
New research released today by AB InBev UK reveals the growing popularity of alcohol-free beer amongst the British public. Nearly a third of Brits (31%) have now tried alcohol-free beer, one in ten women (10%) are enjoying it on a weekly basis and 18% of Londoners are drinking it whenever they go out, with Londoners being […]
Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers Londoners free Christmas turkey protection. The product is the first of its kind, offering home chefs protecting against a ruined bird – for free. Direct Line’s Christmas turkey-mergency service is designed to rescue people from turkey related disasters this Christmas […]
KFC UK has partnered with Snapchat to produce a series of sponsored geofilters that will be available when customers use the app while at one the chain’s 900 locations in the UK, marking the first time a brand has made use of the geofilter unit in Britain. The geofilter adds a special overlay onto images […]
Whilst the ‘gin revival’ has been in full swing for a number of years, younger consumers are now really ‘be-gin-ning’ to drive this spirit to new heights. Indeed, new research from Mintel reveals that although over half (56%) of white spirit and RTD (ready-to-drink) drinkers think that gin is an older person’s drink, it is […]
Smint, the UK’s fastest growing sugar-free mint brand, is launching a new TV sponsorship to boost awareness and drive sales in Scotland in the run up to Hogmanay. Partnering with STV, which holds the Channel 3 licences for central and north Scotland, Smint will launch a series of 10” and 20” sponsorship credits between the […]