Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates. The vast majority of marketing activity for the brand will be focussed on Sacla’s Classic Basil Pesto […]
The Juice Premium is entering the market with the product designed especially for offices, households etc. Thanks to bag-in-box system used, natural juice is ambient and has a longer shelf life. The Juice Premium is currently launching UK-wide with its seven naturally tasty, cold-pressed and pure juices that not only taste exquisite – they smell […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design. With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy […]
West Cornwall Pasty Co Ltd, the UK’s largest pasty operator has announced impressive results following phase one of a dynamic repositioning period. The brand has become known for its multi award winning, handmade PGI status Cornish pasties and burgeoning own brand coffee label – St Just. Turnover for West Cornwall Pasty Co Ltd in the […]
#SmashedIt – SweetsSwapping out the sweet stuff? Grab an NRICH & smash your resolutions #SmashedIt Posted by NRICH Milk Drink on Tuesday, 5 January 2016 Nutritionally balanced milk drink NRICH is literally smashing it with the launch of an adventurous new online marketing campaign. Live from the 5th of January 2016, the brand’s high impact […]
Nescafé has released the latest installment of its ‘Big Start’ multi-platform series as it looks to create more sharable content. The campaign, which has been running across social, on TV and on YouTube, has seen the coffee company tour the UK to give unsuspecting Brits a manner of unusual wake up calls – from celebrity […]
Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to “hit the bottle” in a digital out-of-home ad campaign designed to get them drinking its distilled water. In one execution of the month-long campaign, the copy reads: “Going dry this January? Hit the bottle.” Another reads: “Not drinking this January? You […]
Mars Chocolate UK has aired its latest ad for Mars bar, the latest installment in MARS’ ‘Winning’ campaign, in which it portrays the chocolate bar as a reward for conquering everything life throws at you. The ad first aired on the 1st January, during the Coronation Street ad break. The new advert follows the story […]
A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new Sugar Smart app forms part of PHE’s latest Change4Life campaign and allows users to […]