Ogilvy & Mather London unveiled a new integrated campaign for the January ‘Big Deal’ from Pizza Hut Delivery, the second major campaign following the hugely successful ‘Classic Crust’ campaign for Pizza Hut Delivery last year. Aimed at tempting take-away consumers to sample the new Pizza Hut Delivery January offer, the campaign breaks on national radio […]
Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, has unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed. Arla Best of Both (BOB) has a distinctive yellow lid and a 100% unique proposition. The new fat-free milk is pasteurised, filtered and enriched […]
Patisserie Valerie, the UK-wide cake shop and patisserie, have launched a new gluten free range which will be available online and in stores from 18th January 2016. Customers can now enjoy a selection of five indulgent individual treats in cafes including a Belgian Chocolate Brownie, Marble Cake, Flapjack, Chocolate Muffin and a Ginger Biscuit. All […]
On 13th January, Burger King is re-introducing its limited edition menu Route 66, in participating restaurants across the UK. The line-up boasts a range of delicious burgers, sides and drinks; including the brand new side Chorizo Bites. Start your journey with a hearty Chicago Steakhouse; featuring a Whopper patty, bacon, crispy onions, white cheddar cheese […]
McCoy’s, the UK’s No.1 ridged crisp brand, is set to give shoppers a bolder taste experience as it introduces an even better texture across its entire range and a stronger flavour across its top-selling packs: Salt & Malt Vinegar, Cheddar & Onion, Original and Paprika. On-shelf from February, the upgrade builds on the momentum of […]
Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates. The vast majority of marketing activity for the brand will be focussed on Sacla’s Classic Basil Pesto […]
The Juice Premium is entering the market with the product designed especially for offices, households etc. Thanks to bag-in-box system used, natural juice is ambient and has a longer shelf life. The Juice Premium is currently launching UK-wide with its seven naturally tasty, cold-pressed and pure juices that not only taste exquisite – they smell […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design. With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy […]
West Cornwall Pasty Co Ltd, the UK’s largest pasty operator has announced impressive results following phase one of a dynamic repositioning period. The brand has become known for its multi award winning, handmade PGI status Cornish pasties and burgeoning own brand coffee label – St Just. Turnover for West Cornwall Pasty Co Ltd in the […]