The launch of innocent’s coconut water range in April has helped drive growth of the UK coconut water category as innocent drives incremental sales and takes market share. With consumers increasingly looking for delicious tasting, refreshing drinks with added health benefits, the UK coconut water market has seen significant growth, with Nielsen data reporting a […]
ButterflyCannon have developed the brand story and designed the brand identity and packaging for Hawthorn’s London Dry Gin, which has just launched in the US and UK. Hawthorn’s brand story is inspired by the CEO’s grandfather, who began distilling his own great tasting gin whilst serving in the British Navy. During his shore leave, he […]
Leo Burnett unveiled the second ad in the new McDonald’s ‘good times’ brand campaign. The campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good times’ is about the little things that make your day easier. It’s about a place where kids can […]
Buzzing with activity throughout the year, St Martin’s Courtyard is home to 150,000 honeybees. Safely tucked away on the rooftops of the courtyard, the three busy hives generating 10,000ml of honey each year have been pollenating for five years, flying three miles around central London on their daily commute. Collecting and sampling a mixture of […]
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising. To activate the fun and fresh campaign Mentos will be giving away £1,500 worth […]
Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. The campaign called #BigOpinions will see Laphroaig select the best tweets – both positive and negative – from 21-25 July and will project them onto its distillery in the Isle of Islay, on […]
Coca-Cola Great Britain has kicked off its Rugby World Cup 2015 campaign with a video featuring Rugby World Cup winners Jason Robinson and Natasha Hunt. The firm, which is the official soft drinks provider of RWC 2015, shot the video in settings including Brighton Beach and Mile End Skate Park, showing Robinson and Hunt encourage […]
Symingtons have engaged with Storm Brand Design to redesign their Mug Shot brand. Having grown steadily over the years with limited ATL marketing investment the brand gained a loyal customer base through its appeal as a quick, convenient, healthy hot snack. However the brand strategy was to drive penetration beyond this existing audience. Storm’s Strategic […]
Cornetto’s latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view. The “two sides” ad follows the dilemma of Josh, who is trying to muster up the courage to ask his best friend Carly […]
The race to snag a portion of the lucrative crisp market is heating up after United Biscuits launched a campaign for its new Jacob’s Cracker Crisps product just weeks after rival Mondelez embarked on a £10m attack with its Ritz brand to gain a foothold in the market. The new TV campaign created by Publicis […]