From August 20th to 24th, Carling will turn artist and take to London’s Southbank to promote Carling British Cider. The promotion will see a giant mural made entirely of apple stickers take stage on London’s Southbank. The ‘Only the good ones get in’, mural is part of the Carling British Cider campaign created by Creature […]
While alcoholic drinks remain a core part of many adults’ food and drink repertoires, new research from Mintel reveals almost one in five (17%) British drinkers expect to reduce their consumption over the next year, with saving money being the number one reason for cutting back. Today, some 80% of British adults drink alcohol, with […]
Bassetts Vitamins, the number one children’s vitamin brand, is set to re-energise the vitamins category with the relaunch of its entire range featuring a new brand identity and packaging design by brand design agency Bulletproof. The agency was appointed by brand owner Ernest Jackson (part of Mondelez International) in August 2014. Bassetts ‘Soft & Chewy’ […]
McCoy’s, the UK’s No.1 Ridge Cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with a highly engaging on-pack promotion and heavyweight marketing campaign. Kicking off in August to coincide with the start of the new Football League season, the fantastic McCoy’s ‘Win Your Club’ on-pack promotion […]
No matter where you are, the exotic taste of Rubicon can transport you to the beach and make your dreams come true, according to a surreal new campaign for Rubicon. The TV campaign, created by BMB, shows a couple going from a dreary shopping centre to an exotic beach paradise in an instant through the […]
2015 will see the tenth Rugby World Cup Tournament taking place in the UK, but rather than become just another official beer of another official tournament, Heineken wanted to use its status as sponsor to give rugby fans an experience they won’t forget. Dublin-based international creative agency ROTHCO, has developed ‘It’s your call’, a global […]
Supermarket chain Aldi has confirmed a new minimum price per litre for all of the milk sold in its UK stores. From Monday Aldi will pay 28p per litre to the three dairies it buys milk from, Arla, Muller Wiseman and Graham’s Family Dairy. The move comes after struggling dairy farmers mounted protests from clearing […]
The next phase of the There’s A Beer For That campaign launched, delivering sommelier-paired beer and food matches to people who use its tool #BeerMatch in London. Telegraph Hill is running the social engagement activity for Britain’s Beer Alliance, which builds on its brief of educating non-habitual beer drinkers about the diversity, versatility and quality […]
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of […]
Heineken has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664. Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is […]