Carling launched a major new promotion, ‘Brighton or Barbados’, which offers 1,000 consumers the opportunity to spend their May Day bank holiday in either Brighton or Barbados. The campaign encourages consumers in the UK to make the most of their extended weekend, by entering the first come, first served promotion to book a two or […]
Beer brand Carlsberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois. It is he first standalone campaign for Export in a decade and has been designed to accentuate the pilsner’s “winning taste”. Carlsberg said the £14m campaign, called ‘Trust Your Taste Buds’, was formed on the back […]
As the nation prepares for a long weekend of Easter egg hunts and celebrations, new research from Mintel finds more than half (53%) of all Brits will be splashing out on chocolate gifts such as Easter Eggs and chocolate boxes this year. And across the UK, those in the North and Scotland are set to […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, […]
Tequila flavoured beer Desperados celebrates confidence, effortless attitude and playfulness with its new global brand tone and visual language – Way of the Desperados. Created by Wieden+Kennedy Amsterdam, the brand refresh was inspired by the bottle, colours, name, taste and spontaneity of the product. The brand’s new creative strategy launches with a global integrated campaign […]
BrandOpus has worked with MOMA, the home of the best grab-and-go breakfasts, to redesign their brand identity and packaging. The brief was to drive meaning and personality into the MOMA identity and create an ownable and distinctive packaging design, devised to support range extension and to allow the brand to achieve its exciting plans for […]
Irn Bru has penned a three-year partnership with The Football League to become its official soft drink partner. “Irn Bru has always been a big supporter of football but this landmark deal signals our biggest season yet,” commented Adrian Troy, head of marketing at A.G. Barr. “We’re delighted to be partnering with The Football League […]
Global pizza chain Domino’s has launched “Pizza Legends” in the UK, a digital feature that allows users to choose a pizza base, sauce, and topping combination with a few extra magical ingredients thrown in. Users can also create a story to go with their creation and share with friends online. The company is aiming to […]
Nottingham based design agency Pure has created the brand & packaging for independent food maker The Quirky Cook as part of a company scheme called ‘Purely Because.’ Founded by Kay Wagstaff in 2008, The Quirky Cook produces chutneys, relishes and preserves from home. Pure’s David Rogers explains, “I came up with ‘Purely Because’ a few […]