Fuller’s is bringing Frontier – its craft lager brand – to a new audience thanks to a digital and OOH campaign created by advertising agency The Corner. The London-based brewer’s ‘Find Flavour’ campaign launches today, targeting 25-45-year-old men drinking in East London. Jane Jones, Head of Marketing at Fuller’s, said: “Our target audience is keen […]
Creature of London and Arla Foods have launched a radical new campaign for Arla Foods’ Anchor brand. In a bold departure from Anchor’s past marketing, the campaign is focused on driving mass consumer awareness of Anchor and its rich tasting dairy products, specifically Anchor Cheddar and its Anchor Butter range. This first campaign for Creature […]
Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark the 400th anniversary of the premium Dutch lager brand. But, as with any good birthday, they didn’t want the celebrations to stop there. In the latest social activation campaign from VCCP Kin, Grolsch continues its theme of celebrating originality by […]
Hay Hampers are launching a brand new range of gourmet truffle based hampers at desirable prices to everyone. From artisan cheese to genuine Italian salami through award-winning sauces, all these products come direct from a family estate in Italy exclusive to Hay Hampers in the UK to create top class gift hampers. Highly revered in […]
Premier Foods will kick off a TV campaign featuring an animated dog made from cakes. It is the second campaign since it relaunched the Mr Kipling brand in September and is part of a major marketing drive. The 20-second ad, created by JWT, features a stack of Angel Slices shaped like a dog, complete with […]
Lidl has embarked on a blind taste advertising push to query the public on how its own-brand products perform against well-known named products. Following on from the #LidlSurprises campaign, the discount retailer will air a series of taste test ads on ITV from June 11. The slots, created by TBWA\London, will show real people display […]
Caulder Moore have created a promotional campaign themed ‘Dim Summer’ which will launch across Ping Pong’s chain of stylish Dim Sum restaurants in London from mid June 2015. Dim Summer takes its inspiration from the music festival scene which is a big part of an English summer and promotional collateral was designed around this theme. […]
Burger King has introduced a seasonal BBQ summer menu this year for the second time as it looks to drive footfall to restaurants through the season in the UK. The fast food giant has re-introduced the BBQ Jerk Tendercrisp, Crunchy BBQ Whopper and Spicy BBQ Steakhouse burger to its menu, as well as Nacho Cheese […]
New research, commissioned by the UK’s leading sugar-free mint brand Smint has revealed the top five things required when in a business meeting or job interview. The research, in association with National Kissing Day, surveying 2,000 adults in the UK, highlights the importance of good hygiene and maintaining freshness throughout the day, with 65% admitting […]
#HungerCry, Naked’s latest campaign for Danone, delivers danio yogurts as the answer to the four o’clock hunger so many of us feel. The digital based campaign will last six weeks beginning on the 8th June. As part of the campaign Naked will be working with a series of influencers across social media platforms who will […]