Thorntons is to launch two block tablet bars into the competitive UK chocolate market in October, in a move that it claims heralds an “exciting new phase” in the brand’s development. The chocolate brand is adding two 100g bars, Fudge Chocolate Bar and Special Toffee Milk Chocolate – to tap into the £3.9bn chocolate market […]
Guinness took consumers behind the scenes of its 255-year-old brewery in a new TV ad campaign launched on September 15. The ad, which is filmed in Dublin, has been directed by award-winning filmmaker Philip Montgomery and narrated by Irish actor Cillian Murphy. It will run across the UK and Ireland until November, supported by social […]
When one of Britain’s best loved family holiday brands decided it was time to re-invent it’s food offer with an exciting new family restaurant concept that could work as easily on the high street as it would within one of their resorts, they turned to Mystery for inspiration. Mystery helped Butlin’s hatch ‘Firehouse’, a seriously […]
Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]
A new tinned seafood restaurant in London’s Soho is opening this week, with designs by AL_A which take ‘the tin as the hero’. The temporary space, named Tincan, will be operating for six months. AL_A created all interior and graphic designs, inspired by its work designing a new Lisbon-based cultural centre, where it found a […]
Bel UK is tapping into the fast-growing food-to-go market this autumn with the launch of Mini Babybel Single – an individually wrapped and barcoded portion of the cheese snack in shelf-ready packaging, set to boost sandwich fixture sales for retailers. With more than 50% of Mini Babybel consumption already coming from lunch out of the […]
Interabang has designed the branding and packaging for Proper Beans gourmet baked beans brand, creating a crest using an image of an elephant and castle. The consultancy was approached to work on designs for the startup on the strength of its work for Brew Tea Co by Proper Beans founder Ben Mason last November. ‘We were […]
To celebrate the 30th anniversary of legendary musician Bob Marley’s Legend compilation album, Ben & Jerry’s has teamed up with 1Love, a foundation set up by Marley’s family, to launch a Bob Marley-inspired ice cream. The ice cream flavor is named ‘Satisfy My Bowl’, after Marley’s classic ‘Satisfy My Soul’. It comes with banana-flavored ice […]
A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 per cent less fat than other porridges. Kellogg argued that according to the EC Regulation on nutrition and health claims, marketers are […]
Coca‑Cola GB announced Jennifer Aniston will play a leading role in premium bottled water glaceau smartwater’s UK launch campaign, following the brands high profile London launch event last week. The actress is already the brand’s spokesperson in the United States and will provide the voiceover for the TVC and feature in the OOH and digital […]