Twinings kicked off a new TV campaign on February 19 called “Drink it all in”, which aims to position the tea brand as the catalyst to a vibrant day. The integrated campaign, created by creative agency AMV BBDO, is part of a £10m marketing investment to be spread throughout 2015. It will be supported by […]
As the start of a new Chinese New Year begins, it seems a gastronomic celebration is in order as Chinese reigns as the nation’s favourite World cuisine in both Britain’s homes and ethnic restaurants. New research from Mintel reveals that almost four in five (78%) Brits have eaten Chinese food at home in the past […]
Pizza Hut is revamping its London stores to feature in-house cocktail bars, as it seeks to claw back sales from more trendy restaurants such as Nando’s and Pizza Express. The pizza chain is ploughing a multimillion-pound investment into turning around its fortunes, beginning with the revamp of its store on The Strand, in a bid […]
Anchor Cheddar lit up London landmarks as they kicked off their ‘The Cheese Sandwich Needs You’ campaign to get Britain #onboard. The cheese sandwich is falling out of favour in the UK, and Anchor Cheddar is on a mission to remind us, that with the right cheese, it’s the perfect lunchtime treat. Their team of […]
Starbucks is the latest brand to jump on-board the Valentine’s Day bandwagon, with the coffee chain serving up free trials of Match.com alongside its lattes and espressos. Customers will be offered the chance to register with Match.com for free, using the store’s free Wi-Fi. Starbucks will also celebrate Valentine’s Day by offering customers a buy […]
Bloom has rebranded Robinson’s squash around a new “Real Fruit in every drop” proposition and has designed a new logo and packaging. The consultancy was appointed in March 2014 by brand owner Britvic, which was looking to reaffirm Robinson’s status as a “beacon brand” in the category, according to Bloom managing director Jill Marshall. Marshall […]
Stella Artois Cidre announced the launch of two new variants, Stella Artois Cidre Peach and Stella Artois Cidre Elderflower, which join its product portfolio and expand the range to five different varieties. The new flavours will launch in the on and off trade demonstrating Stella Artois Cidre’s on-going investment and continued expansion in the flourishing […]
Doves Farm, the specialist miller best known for their range of high quality flours and gluten free products, is launching a new 140g container of organic Plain Chocolate Chips which are not only gluten free but milk, peanut and soya free too. Aimed at all homebakers seeking high quality ingredients and not just those with […]
KFC is marking 50 years since the Colonel landed in Great Britain with a series of campaigns toasting the brand’s half century in the UK. Created by BBH London the year-long push spans broadcast, outdoor and digital. On Monday 9 February the multichannel ‘Families’ campaign will launch, reflecting on 50 years of KFC. The ad […]
Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition. This week saw the lauch of ‘Red Breakfast’, a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart. Grand Central’s George […]