Herefordshire visit reinforces Heineken’s global cider ambitions

Herefordshire visit reinforces Heineken’s global cider ambitions

Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent November 6 visiting the company’s cider business HP Bulmer in Herefordshire. The company used the visit to call upon the Chancellor to halt the automatic, above inflation, increase in cider duty each […]

Costa Launches Limited Edition Christmas Menu

Costa Launches Limited Edition Christmas Menu

Costa, one of the UK’s favourite coffee shop, launched its speciality food and beverage Christmas menu, available in all of Costa’s UK stores throughout the festive season. Christmas is about to sparkle like never before as this year’s Christmas range of indulgent speciality drinks not only taste great but look amazing too! Each drink has […]

Premier Foods Eyes Investment Boost For Hovis Brand

Premier Foods Eyes Investment Boost For Hovis Brand

Britain’s second biggest bread brand Hovis could have a new owner after Premier Foods revealed it was exploring a host of options to save its struggling bread business, including selling a stake in its flagship brand. The food manufacturer has tasked mergers and acquisitions advisory firm Ondra Parters to lead the search for a new […]

Leo Burnett Launches McDonald’s Mocha

Leo Burnett Launches McDonald’s Mocha

http://www.youtube.com/watch?v=S7RKwGxaUSQ McDonald’s UK launched a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafé premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee: whether it’s […]

Bombay Sapphire Introduces The Imagination Machine

Bombay Sapphire Introduces The Imagination Machine

Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number one premium gin, has launched a new global advertising campaign for the brand – Imagination Distilled. Gravity Road brought Nexus Productions on board for the UK launch, to realise Gravity Road’s creative concept of the ‘Imagination Machine’ across print, an […]