UK food retailers could soon be able to use low-glycaemic index labels, six years after they were withdrawn in a European ban. Leatherhead Food Research, which offers research and regulatory advice, says it is reviving its low-GI logo after finding a loophole around the ban. The low-GI logo was introduced in 2004, but withdrawn in […]
Over one million people admit that they drink drive once a week, according to figures released to mark the launch of this year’s ‘Designated Driver’ Christmas campaign by Coca‑Cola. One in seven drivers confessed to occasionally getting behind the wheel thinking that they had had too much to drink – although a fifth of people […]
Just when you thought Ginger Beer couldn’t get any more festive, Old Jamaica goes and launches a limited edition range of Winter Twists with Spiced Berry and Gold Spice. Imagine curling up in front of the fire as the wintery nights draw in with a glass of warming Old Jamaica Ginger Beer with a Spiced […]
Employees and executives from right across the UK’s food and hospitality industries have come together in the last 12 months in an extraordinary demonstration of corporate charity fundraising. From some of the biggest names on the UK High Street to individual employees ‘doing their bit’, the sectors’ ‘Food for Good’ campaign has raised an impressive […]
Expanding upon its existing line of wholesome and delicious frozen foods, Kashi launched new single-serve pizzas. The two flavors, Greek Tzatziki and Indian Tikka Masala, have global flair with unique flavor profiles that appeal to adventurous taste buds. In addition, Kashi’s new single-serve pizzas are convenient, simple to prepare and satisfy cravings for a nourishing […]
Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. The campaign […]
Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
Dogs set to enjoy ‘season’s eatings’ as owners give them a taste of Christmas. With the celebration season around the corner, a survey from super-premium pet brand Fish4Dogs has revealed that Christmas Dinner is definitely on the menu for the pooches in our lives. As well as receiving cards, presents and special treats, many pampered […]
Love them or hate them, brussels sprouts are an inescapable fact of a good old-fashioned British Christmas – but what would you do if you were faced with 4,000 of them? http://www.youtube.com/watch?v=93xW3-HPOv0 That’s what happened when Artem SFX, an award-winning physical special effects company, were recently asked to help bring to life the new Christmas […]
Drinks giant Diageo has offered to sell most of its Whyte & Mackay business to address regulators’ concerns over competition in the blended Scotch whisky market. The offer, made to the Office of Fair Trading, followed Diageo’s purchase of a 25% stake in Indian company United Spirits, which owns Whyte & Mackay. The deal prompted […]