Heinz has unveiled a campaign allowing users to personalise ‘Get Well’ tins of both tomato and chicken soup, which can be sent to an ill friend or family member. The company has teamed with Starlight Children’s Foundation for the campaign, to raise money to provide entertainment for poorly children in hospitals and hospices across the […]
As a new year begins and the thoughts of many Brits turn to the tricky problem of how to alleviate the excesses of the festive season, new research from Mintel reveals we are a nation of dieters, with a massive 55% of Brits – equating to 29 million – having tried to lose weight in […]
Crisp brand Walkers has commenced a nationwide search for a new great-tasting flavour combination with the launch of its ‘Do Us A Flavour’ competition crowning one member of the British public a flavour millionaire. The competition, which last ran back in 2008, will see a judging panel whittle down the entries to just six finalists, […]
Budweiser unveiled Knitbot, a Twitter powered knitting machine, in time for the Christmas jumper season. Part of Budweiser’s campaign to advise and encourage people to appoint designated drivers over the festive season, Knitbot works by using a special chip designed to respond to hashtag mentions of #jumpers4des on Twitter. The more hashtag mentions received, the […]
Morrisons has unveiled its online grocery store, featuring a virtual bakers, butchers and fishmongers. Deliveries will begin across much of the Midlands on 10 January 2014, with customers to receive a one-hour time slot of when their goods will be delivered. Dalton Philips, chief executive of Morrison, said: “This fresh food offer will be the […]
Marmite has lost its position as Britain’s favourite branded toast-topper to Rowse Honey as the UK’s love-hate relationship with the savoury spread took a turn for the worse. Sales of Marmite dipped 5% in terms of value and 1.2% in volume while sales of Rowse Honey soared nearly 18% in value and 21% in volume […]
getWaiter!, the smartphone app which makes it easier for diners to call their waiter, has found that more of us would sooner opt for stress-free over stressful this year. More people will eat out for their main Christmas meal, with favourite menu choices being the traditional Turkey dinner, Indian cuisine and steak. As it takes […]
Exotic coffee merchants, Sea Island Coffee has secured two prestigious listings in the gourmet grocery section at Harrods, London and the gourmet food collection at Heathrow Terminal 5’s Caviar House & Prunier store. These exciting collaborations, which will showcase a wide range of specialist coffees including Jamaica Blue Mountain, Hawaii Kona and Signature Espresso Blend among […]
innocent will introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the […]
A businessman from County Durham has announced the launch of a new functional soft drink which, when consumed regularly, will help to reduce the chances of developing Alzheimer’s disease and dementia later in life. The pioneering soft drink – which is a world first – will be available exclusively online from January 2014 and is […]