Thanks to a collaboration between instant soup company Campbell’s and coffee machine maker Keurig, we will soon be able to make soup and coffee with the same machine. Creating a Campbell’s Soup K-cup of broth that works with Keurig’s single serve machines, the special soup pack will also come with a packet of dried noodles […]
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the […]
The hottest ingredients and latest packaging advancements are on the agenda at Food ingredients‘ second annual Future Beverage Innovation conference, taking place in London on 09-11 December 2013. In response to consumer demands for more convenient and healthier beverages, international beverage manufacturers Coca-Cola, Suntory, Britvic, Starbucks, GSK and SABMiller will be presenting their insights into the future beverage […]
With Tesco citing an impressive 60% increase in rapeseed oil sales over the last year, Larchwood Foods, the company behind the Mr Hugh’s brand, is delighted to announce Tesco’s listing of its 500ml cold pressed rapeseed oil. In-store from the end of August, Mr Hugh’s 500ml will be stocked in over 450 Tesco stores nationwide. […]
Pizza Hut has launched a new viral marketing campaign starring comedian Paddy McGuinness in the form of a series of online sketches. This sees the fast food chain appoint McGuinness as a brand ambassador for the restaurants 330 UK outlets, imparting a degree fun and passion into the brand through the medium of comedy. To […]
Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching a brand new TV, print and digital ad campaign worth £1.8m, as part of a significant, global investment into the brand. The TV creative will air on 10 September 2013 – during the England vs Ukraine football match on ITV1 […]
Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]
Tesco has begun rolling out a new look for Tesco Finest, its premium product category. Parker Williams is behind the design of a new range of 12 Tesco Finest chocolate bars, but neither Parker Williams or Tesco can confirm if the consultancy has worked on any other ranges in the Finest category. Each chocolate pack […]
http://www.youtube.com/watch?v=BEMDcWjKg58 Waitrose has hooked up with Delia Smith again, just months after dropping her from its ads, to bring the TV cook’s recently launched online cookery school to Waitrose TV. The Delia Online Cookery School with Waitrose, which will feature an array of tutorials free of charge, goes live today on the Waitrose TV site […]
Ribena and Lucozade have been sold to Suntory Beverage & Food for £1.3bn — the price of 2.3 billion cartons of the blackcurrant drink. GlaxoSmithKline, Britain’s biggest drugmaker, put the drinks up for sale in February as part of chief executive Sir Andrew Witty’s push on healthcare brands and vaccines. Private equity firms including Blackstone and […]