http://www.youtube.com/watch?v=S_mQreNCkp4 Border Biscuits has unveiled a new campaign, created by The Leith Agency, which looks to promote its claim that the brand is not ‘bloomin’ boring’. Produced by Oscar winning Ink Films and voiced by Jane Horrocks, the campaign looks to promote flavours such as Toffee Apple Crumbles and Dark Chocolate Gingers. David Reid, marketing […]
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest marketing investment in the brand to kickstart sales. The logo – which has not appeared on pack for 15 years – will be introduced through a nationwide advertising push aimed at mums that will champion the sunflower as the “hero […]
BrandOpus has created new branding for food service supplier Brakes. Brakes supplies the foodservice industry in the UK, Ireland, France and Sweden, and has worked with BrandOpus since 2011. BrandOpus was briefed to create new branding that would change the perception of Brakes as a frozen food company and distinguish the company from its rivals. […]
Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials. Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October. Nick Ambridge, senior brand manager for Belvedere […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]
Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]
Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of 76,498 Twitter and Facebook posts; with eight per cent of those involved saying that they eat the cereal. The research, carried out by Crimson Hexagon using its ForSight system, found 54 per cent of users have engaged with the Krave […]
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the whole family; a ten foot-tall castle made from Cadbury Dairy Milk Pebbles. The Cadbury Dairy Milk Pebbles Castle – on display at Cadbury World, in Bournville, between Friday 23 and Tuesday 27 August – has been built using over 90,000 […]
Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act as advocates as part of a wider £12m marketing push to raise its profile in the UK. The food maker is switching from promoting the convenience of its products to creating campaigns that push its quality and taste credentials. The […]