After redesigning the SodaStream last year, Yves Béhar has now created a new bottle to go with the home soda maker, which is inspired by a drop motif. The new bottle design, called Source, will be sold with all future SodaStream machines and is available in three colours: black, chrome and white. The drop motif […]
Cadbury Eclairs is looking to promote its two new flavours – Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet. The campaign, created by Arc London, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the ‘twist’ in the sweets. Claire […]
Water in a Box, which claims to be the UK’s first Tetra Pak carton-packaged water, has launched with designs by Designate. The Water in a Box range is owned by Vivid Water Ltd, and comprises four variants – Spring water, Orange and Peach, dash of Strawberry and dash of Lemon and Lime. Brighton-based consultancy Designate’s […]
Aunt Bessie’s has unveiled a refreshed brand look created by Springetts Brand Design Consultants, launching at the end of August. Tasked with revitalising the expanded Aunt Bessie’s product portfolio, the new look aims to create more of an emotional connection with consumer. Design and photography have been used to communicate the brand essence of ‘roastiness’, […]
Manchester-based consultancy Design by Day has created the branding and packaging for The Great British Butcher range of seasonings, marinades and sauces. The range is owned by MRC Flava, and products include Crunchy Curry Crumb, Bloody Mary Rub and British BBQ Rub. Design by Day was briefed to create designs that reflect the company’s British […]
BrandOpus has created the branding and packaging for Vivid, a new ‘super-food’ soft drink start-up. Vivid is created from matcha, a ground powder originally from Japan that Vivid claims to be ‘energising’, ‘clarity-bringing’ and high in antioxidants. BrandOpus says this is the ‘first Matcha drink developed for the on-the-go consumer’. The consultancy’s designs for Vivid aim […]
Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out across the UK in August 2013, with Absolut Pears and Absolut Raspberri the first to market, other flavours will follow throughout 2013 and 2014. The aim of the redesign was to “give our customers distinct designs that are unlike anything […]
Nestlé is to launch a range of chocolate bars in September named after one of the world’s most famous fictional confectioners – Roald Dahl’s Willy Wonka. The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. Ciaran Sullivan, managing director for Nestlé Confectionery […]
Feta-type cheese brand Arla Apetina has refreshed its brand packaging in a bid to entice new customers and keep the product, which has been around since the 1970s, relevant in the current market place. Designed by pi global the agency was briefed with creating a strongly branded Apetina range complete with a clear visual messaging. […]
Dragon Rouge has created a new look for soft drink Rio. The consultancy says that the brand, which first launched 20 years ago, ‘was in need of a refresh’. The consultancy was appointed by brewer Hall & Woodhouse and tasked with refreshing the branding ‘to validate Rio with consumers’. Dragon Rouge says it has aimed […]