Iconic rum brand Malibu has been given a makeover for the first time in over 30 years. The infamous white bottle with its much loved palm tree logo has been redesigned to make it easier to hold and more comfortable to pour. The change comes 33 years after its launch in the UK in 1980, […]
Following the brand’s move to reduce the sugar and calorie content of its formulation using the stevia extract, Glaceau Vitamin Water is now adding a new variant to its rainbow portfolio. New citrus-guava flavour Sunshine features an exciting vitamin mix including vitamin D. To drive trial of the Sunshine SKU at launch, packs will feature […]
Giant Asparagus Spear Will Tower Over The Shard Building will begin this month on a 320m Asparagus Spear which will be unveiled in Evesham in 2018 to celebrate the fact Worcestershire is now the world’s No 1 producer of asparagus. On completion, The Spear will be the tallest building in the UK and it is […]
As the nation gears up for the annual choc eating fest that is Easter, Mintel reveals some sweet stats from their upcoming chocolate confectionery report. Can’t resist? Just 5% of Brits haven’t eaten chocolate in the past six months. A third (31%) of Brits have eaten seasonal chocolates in the past six months, meanwhile, slightly […]
Hornall Anderson has rebranded Doritos, creating new designs around the snack brand’s ‘ignite you’ positioning. The designs, which include a new logo, are shown across packaging for all the Doritos markets including the UK, US and Mexico, with the work carried out by Hornall Anderson’s UK office. Ali Whitely, Hornall Anderson UK creative director, said, […]
Greenvale AP, one of the UK’s leading supplier of fresh potatoes, has re-launched its corporate website, www.greenvale.co.uk, with the distinct areas of the business more clearly defined, while communicating the company’s evolution from a simple potato trader to a leading, fully integrated, insight led consumer goods business. The website, which is significantly easier to navigate, […]
The UK’s most comprehensive water footprint food calculator has been developed by Sustain’s scientists: precise ingredients of any meal, plus country of origin gives the most accurate reading to date of a meal’s water footprint A brand new food calculator that gives a comprehensive water footprint of a full meal has been developed by scientists […]
In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]
Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]
Domino’s UK has rebranded, in a move which sees it drop the words ‘Domino’s Pizza’ from its identity and instead use a redrawn domino symbol in isolation. The company has also overhauled its interiors and will roll out a retail concept designed by AEW Architects. The logo, designed by Crispin, Porter and Bogusky, has been […]