Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’. Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable […]
BrewDog is set to launch the world’s first ever craft beer airline, which will take off in February next year. The flight will take place on a bespoke, branded Boeing 767, and will fly from London Stanstead to Columbus, Ohio, where the BrewDog brewery is based. Passengers on the flight will get the full […]
Camden Town brewery has created a Pilsner-based lager to be served exclusively at London pizza chain Homeslice, but unlike any of its other beers, the cans won’t list the ingredients used. The brewery said the decision to list no ingredients on the can was due to the fact that the recipe, like Homeslice’s menu, will […]
Independent creative design agency Deep have created a nation-wide campaign for Nyetimber the luxury sparkling wine producer based in the south of England. The expansive print and digital campaign, Nyetimber’s first, builds awareness of the brand and positions their newly launched product, 1086, as the pinnacle of their wine portfolio. Grant Bowden, Creative Director at Deep commented, “1086 […]
Sales of Italian delicacies and wines in the UK are up, despite a slowdown due to “Brexit effects.” Global sales of Italian food and wines are set to break the €40 billion mark, if growth continues to mirror the first eight months of 2018. Sales are up 9.1 per cent vis-a-vis 2017 for the sector, […]
Experience marketing specialists Sense, helped two up-and-coming wine brands raise their profiles through separate festival activations around the UK. Dark Horse Wine tours the UK proving you should never underestimate the underdog Up-and-coming Californian wine brand Dark Horse Wine targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold […]
Scottish Water will unveil the first of its new purpose built ‘Top up Taps’ outside the Scottish Parliament in Edinburgh on October 31. The public refill stations will be rolled out in around 30 towns and cities throughout Scotland over the next two years, encouraging people to top up their refillable bottles with high quality […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
KFC has launched its first ever Facebook game – Dirty Lou’s Sauce Mania – and the aim is to get as dirty as possible. With KFC’s Dirty Louisiana available in restaurants until 18 November, this highly addictive, sauce-tastic new arcade game features the burger’s three epic sauces Black Pepper Mayo, Supercharger sauce and BBQ. In […]
A top secret collective of Scotch whisky industry experts have come together to form an independent whisky bottling brand, known as the Whisky Illuminati. A collective with over 200 years combined experience, Whisky Illuminati’s members are a panel of the most discerning and respected noses and palates in the whisky industry to showcase one-off series’ […]