On September 21 Domino’s, the UK’s best-loved pizza, has launched the first of a new series of TV spots that continue to cement the brand as “The Official Food of Everything”. In the year since the well-known slogan launched, Domino’s has been the Official Food of Everything from squads and breakups to Valentine’s Day and […]
The UK’s number one baby food brand Ella’s Kitchen has moved into the frozen category for the first time under a new brand architecture and identity by independent brand and design consultancy Biles Hendry. Launching exclusively across Tesco stores in the UK and Ireland this month, the new Ella’s Kitchen range of healthy, tasty and […]
Cow & Gate Food tasked Conran Design Group with harmonising and redesigning its baby food portfolio to better reflect the brand’s core values: authenticity, weaning expertise and instinctive parenting. Baby food portfolio: the changes support the brand to substantiate its modern positioning as the baby food brand that believes little ones are happiest when they’re […]
Tesco marks the 20th anniversary of Tesco Finest, the UK’s first premium, own-brand food range, with the launch of ‘DEVOUR – the exhibition you can eat by Tesco Finest’, an immersive exhibition curated with Bompas & Parr, fusing the worlds of food, art, design and theatre to create an exploration behind its products and an […]
Young’s Seafood Ltd. is revolutionising the frozen meals category with the launch of Simply Steam; a delicious, low fat, high protein meal that’s cooked in minutes. Created to attract a younger, health-conscious consumer, Simply Steam offers a complete fish meal that’s under 300 calories, containing no artificial ingredients and displays a full green traffic light […]
CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]
A new Indian ‘grab-and-go’ concept has made its way to the City of London with the recent launch of Pali Kitchen – complete with inspired branding by top international customer experience agency I-AM. Located in Bow Lane, the new brand serves customers with staples such as curry and lassi while the inspiration behind the restaurant […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
With the average East Anglian family wasting £810 of edible food per year, a pioneering campaign has been launched to help combat the issue of food waste in the region. Norfolk and Suffolk councils have joined forces with environmental charity Hubbub to launch Food Savvy, a campaign that aims to take significant steps towards cutting food waste across both counties. The initial stage will run for two […]
Breakfast brand Moma is staging a pop-up restaurant to showcase the versatility of oats. Dubbed “The Oat Cuisine Experience“, the pop-up will offer guests an oat-based, eight-course tasting menu for £4, with a menu featuring gluten-free and vegetarian dishes, as well as some vegan options. Food will include rosemary oat focaccia bread, beetroot and feta […]