The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]
Savanna brand ambassadors took to the streets of Edinburgh ahead of the Easter weekend to get the bank holiday party started. Cruising round the capital in a Savanna branded taxi, they invited people to ‘sing for their cider’ in return for a free journey within the city. Cider lovers had to work for their free […]
The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The campaign first launched in Spain – the world’s 2nd largest market for gin – and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a […]
All eyes are on the UK right now as Americans become more fixated on the Brits in anticipation of two Royal Weddings this spring and another royal baby. Produced by H.P Bulmer, a cider company with 125-year British lineage and a coveted Royal warrant, Strongbow is inviting Americans to raise a glass and toast the […]
Kerry Foods is moving into the realms of chicken sausages for the first time ever, following extensive consumer insight. Sporting the same delicious home-cooked taste of Richmond, the new chicken variant will hit shelves across the grocery channel from April. Dawn Spencer, Marketing Director for Meats at Kerry Foods, said: “At Richmond we’re all about […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]
Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path. Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and […]
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey. As the luxury trend within the spirits industry continues to grow, […]
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]