The sound and smell of sizzling bacon might be the pinnacle of early-morning iPhone alarm clocks wake up calls … or just a way to torture yourself on a wet weekday morning. https://www.youtube.com/watch?v=PiWdF3u9C0w Meat producer Oscar Mayer has created a small iPhone accessory that plugs into the headphone jack and emits the sound and smell […]
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives […]
The makers of 5-hour Energy will take to Twitter on March 10 in an effort to fight the fatigue of losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who Tweets a picture of their tired face using the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of 5-hour Energy […]
Starbucks and Disney teamed up to open the first company-operated Starbucks location at Downtown Disney in Anaheim, California Monday, March 10. With millions of guests visiting the Disneyland Resort from all over the world each year, the new store – the first of four to be operated by Starbucks across Disney properties in the U.S. […]
Starbucks created Tribute Blend to celebrate the company’s 40th anniversary, to honor customers and partners, and to recognize the accomplishments of the coffee producers and roasters. “I wanted a coffee that captured the essence of our history and honored most unique qualities as company and coffee purveyor and also had a taste profile that would […]
Did you know that when Coca-Cola first launched in the 1800s, it contained cocaine? This ingredient was only removed in 1903 due to growing hostile sentiment about the drug. This controversial heritage was naturally downplayed when Coca-Cola gave itself a wholesome image—however, a new ad campaign that appears to embrace this aspect of the company’s […]
Bacardi Limited announced that it has pioneered a new auditing method that accurately measures performance and progress against key environmental sustainability objectives. Called BEST – Bacardi Environmental Sustainability Tracking – the new system represents an innovative best practice in assessing a variety of metrics typically included in sustainability initiatives. Bacardi Limited, the world’s largest privately […]
Doritos, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga. With an exclusive performance celebrating the multi-platinum-selling artist’s latest album ARTPOP – which debuted at No.1 on the Billboard 200 […]
Following widespread reports that the “got milk?” slogan has been shelved, the California Milk Processor Board (CMPB), its creator, wants to remind us all that the tag line and campaign are very much alive and thriving in California. Conceived by agency Goodby, Silverstein & Partners for the CMPB in 1993, “got milk?” became so successful […]
Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]