Morinda executives surprised an audience of more than 3,700 international independent sales consultants last week, at the company’s annual International Leadership Conference, with an on stage appearance by actress Brooke Shields . Shields attended the meeting to launch Morinda’s international TruAge campaign that focuses on the importance of knowing your body’s “true age” in order […]
With fan enthusiasm around the Taco Bell Doritos Locos Taco showing no signs of slowing, the Doritos brand announced the next phase of its highly successful collaboration with the national restaurant chain – the introduction of Doritos Locos Tacos (DLT) Tortilla Chips. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, will bring the […]
Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership followed by airings in more than 70 countries worldwide beginning on April […]
Premium Swiss chocolatier, Lindt USA, today announces it will serve as the Official Chocolate Sponsor of the sixth annual Pebble Beach Food & Wine Festival for the second year. As part of the Festival, Lindt will be offering attendees an opportunity to indulge in the EXCELLENCE premium dark chocolate collection and experience fine wine and […]
Pinnacle Vodka, the fast-growing premium vodka brand in the Beam spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer—Rainbow Sherbet. An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes […]
With consumers’ love of hot sauce showing no signs of slowing, PepsiCo’s Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay’s TapatioLimon flavored potato chips and Cheetos Tapatio flavoured snacks. The two new product offerings join […]
As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]
Did you ever have such a wonderful dream that you hoped it would not end? This is the very subject being addressed in a new advertising campaign by the California Milk Processor Board (CMPB), the creator of GOT MILK? The CMPB is showcasing another occasion during the day to stop and have a glass of […]
The Dreyer’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Dreyer’s Fruit Bars, which will now be known as Dreyer’s Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation — Coconut Waters bars — is the […]
NBA sensation Tracy McGrady is inviting fans to make the hottest season of the year, summer 2013, the most unforgettable experience ever by participating in the “Evolution of Hydration.” Beginning April, fans are encouraged to text their answer to the question “What’s T-Mac drinking” with the opportunity to be one of the lucky 10 grand […]