Go ahead. “Give in to the bunny.” That’s the message and the tagline at the heart of a new ad campaign from FCB Chicago for Blue Bunny ice cream treats. Blue Bunny is a unit of Well Enterprises, the Le Mars, Iowa-based company that bills itself as the largest family-owned ice cream maker in the […]
For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active. Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product – […]
In honor of its 30th birthday, Auntie Anne’s has partnered with six artists to create a bold, graphic design-inspired line of clothing and accessories. The eclectic “For the Love of Pretzels” Collection is debuting just in time for National Pretzel Day on April 26. All profits from the “For the Love of Pretzels” Collection will […]
This May, Pop-Tarts is releasing two all-new, ingenious toaster pastries that up the ante when it comes to taste, with two flavors side-by-side in one tart: Frosted Strawberry & Drizzled Cheesecake and Drizzled Sugar Cookie & Frosted Brownie Batter. The new flavor combinations are popping on the scene in the sweetest of ways, as these new, […]
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restaurant chain, framed by some as one of the hottest in the US, […]
KFC announced the return of world renowned and famously sun-crisped actor George Hamilton as the Extra Crispy Colonel to launch its newest menu item, the Crispy Colonel: a classic chicken filet, hand-breaded in our kitchens and made to order by the KFC fried chicken experts with mayo and pickles on a bun. Customers will […]
Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]
White Castle, America’s first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of […]
Domino’s Pizza is launching yet another delivery revolution in the USA. Over 150,000 Domino’s Hotspots are now active nationwide so that customers can receive delivery orders at spots that don’t have a traditional address – places like local parks, sports fields and beaches, as well as thousands of other unexpected sites. Local Domino’s stores around […]