Absolut Vodka is a world-renowned global brand, with an iconic bottle and defined off-trade aesthetic. However their presence in the on-trade did not share the same consistent look and feel across all markets and they needed to re-establish Absolut as an exciting night time brand. So Absolut came to ButterflyCannon with the challenge of re-evaluating […]
On Friday 19th August, Absolut will offer anyone with the Uber app in London the opportunity to be whisked off to the ultimate summer party location on a private jet, for a once in a lifetime #AbsolutNights experience showcasing that the best nights happen out of the blue. The winners will have to be located […]
The very green final of the 42BELOW® Cocktail Earth Cup has arrived. The first Trans-Tasman sustainability focused cocktail competition will have its final showdown in Queenstown, NZ over 22nd – 24th August. To enter, competitors were required to create and submit a cocktail championing environmentally sustainable practices — using 42BELOW vodka as the base. Entries […]
Grey Goose, the world’s leading super-premium vodka, today announces the official launch of its global summer pop up experience, Grey Goose Boulangerie Bleue, in New York City. Private guests will be transported to the French Riviera via a secret entrance through a traditional French bakery and will enjoy an immersive, experience created by an influential […]
Grey Goose, one of the world’s leading super-premium vodka, announced plans for a collection of summer experiences that will launch from May 2016. Famed for pioneering new occasions for super-premium vodka, Grey Goose will be investing at scale to inspire consumers to trade up to the category this summer. The campaign will see 20 pop-ups, across 20 […]
You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]
Proximity Madrid has launched a new print campaign for premium Russian vodka brand Tovaritch!. “We use the matrioskas of Tovaritch’s corporate identity to throw the concept: Never Drink Alone,” commented Proximity in their release. The campaign for the world’s most awarded vodka was first introduced in December 2015.
Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]
Diageo premium vodka Cîroc has sought inspiration from the catwalk with a limited edition ‘Derek Zoolander Blue Steel’ bottle designed in collaboration with fashion photographer Mario Testino. The limited edition Cîroc bottle is blue with a hint of iridescence, and has apparently been inspired by fictional supermodel Zoolander’s ‘Blue Steel’ pose – a look that […]
Absolut is introducing a redesign of its iconic bottle shape, the first time it has been updated since its launch in 1979. Brand Union worked with calligrapher Luca Barcellona and engraver Martin Mörck on the design of the new bottle, which features more clearly defined shoulders, and a sleeker neck and body. A significant part […]