Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials. Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October. Nick Ambridge, senior brand manager for Belvedere […]
Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a brand of vodka from Arbutus Distillery. Inspired by witchcraft, the bottle label turns from pure white into an eerie ‘glow-in-the-dark’ green, featuring illustrations of witches when the lights are turned off. To complete the witchery theme, the bottle cap has […]
An innovative spirit, made with a unique blend of top-shelf vodka, pineapple, coconut and Moscato, SMOKE Liqueur blends two of the most popular trends in the spirits industry today – Ready-To-Drink cocktails and Moscato, the fastest growing wine category in the United States. Combining the finest ingredients, this extraordinary liqueur has a rich heritage fusing […]
Russian Standard Corporation announced that it has completed its acquisition of Central European Distribution Corporation, adding more than a dozen brands to its portfolio and vaulting Russian Standard to the position of second-largest vodka producer by volume in the world. The consolidated company has significant scale and breadth on a global basis, with over 34mn […]
Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc. The drinks giant has approached a number of agencies directly to invite them to pitch for the business. Cîroc is positioned as an ultra-premium brand. Cîroc has not spent recently on advertising, according to Nielsen. […]
Blue Ice Vodka, an American potato vodka produced at Distilled Resources in Rigby, Idaho, announces a benchmark achievement among the spirits industry, earning distinction as the first spirit brand in the country to feature a “Gluten Free” designation on the package label. A Certificate of Label Approval (COLA) approved by the Alcohol and Tobacco Tax […]
For those who love milk and alcohol—not necessarily together—a UK-based farmer has created a poison that combines the beverages of your choice. The world’s first fresh whole milk-based vodka—called ‘Black Cow’—is the brainchild of Beaminster, Dorset, England-based Jason Barber, and is said to be an exceptionally smooth drink with a distinct “creamy texture”. The concoction […]
Smirnoff, the vodka from Diageo, is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which brings to life the brand’s belief that if you try something new you will have a better time. The £2.5m integrated campaign includes TV, digital, PR and POS as well as targeted on […]
Pinnacle Vodka, the fast-growing premium vodka brand in the Beam spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer—Rainbow Sherbet. An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes […]
Eristoff vodka has been awarded a Gold Medal by the prestigious US-based Beverage Testing Institute in its annual International Review of Spirits Competition. Eristoff scored an impressive 91 points out of 100 in the blind taste test, positioning the brand in the ‘Exceptional’ category and in the top 20 of the 143 vodka brands that […]