Water is key to the production of Bacardi rum. On average, it takes 12 liters of water to create one liter of any distilled spirit. At the Bacardi distillery’s island home in Puerto Rico, water conservation is an important component of the Bacardi Limited sustainability commitment. Water is used to clean the American white oak barrels in […]
Spider-Man moseys along the streets, doing whatever a Spider-Man does, when he gets distracted by a baby version of himself in this latest teaser ad from Evian. It is only about 15 seconds into the ad that it becomes clear this is not an ad for a new blockbuster film, as the teeny doppelganger of […]
http://www.youtube.com/watch?v=ogVHwYu2gAU The Coca-Cola Company announced they will work to bring Ekocenter– a kiosk designed to improve the well-being of communities – to 20 countries by the end of 2015. The project is in partnership with DEKA R&D, IBM, Inter-American Development Bank (IDB), McCann Health, NRG Energy (NRG), Qualcomm Technologies and UPS. Coca-Cola’s announcement brings to […]
For this second edition, Badoit, the celebrated French brand of naturally sparkling water, created a stir once again on the Fête de la Gastronomie festival, once more hand-in-hand with two-star Chef Thierry Marx. Through an experience that came as a total surprise, the lucky drivers who happened to be Rue de Rivoli, in Paris, have […]
hint, Inc.‘s founder and CEO, Kara Goldin continues hint water’s endless dedication to healthy living by joining forces with the Partnership for a Healthier America (PHA), including honorary chair First Lady Michelle Obama, to launch an initiative to encourage everyone to drink more water. The landmark effort hopes to encourage people to make a simple […]
Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador. The campaign, created by Posterscope for Nestlé Waters UK, aims to keep fans informed and updated on the latest scores, news and social […]
As an official supplier to Wimbledon, Evian and its agency We Are Social have come up with a multi-channel campaign in an attempt capture the public’s imagination and get them dancing to the “Wimbledon wiggle”. The campaign makes a song and dance of the usually straight-laced centre court crowd and invites the public to “get […]
evian Natural Spring Water continues to celebrate the inner baby inside each of us. The brand follows its viral ad sensation, “Baby and Me”, with a fun, new mobile app. The new Baby & Me application from evian allows the user to meet their inner baby!! evian’s “Baby” campaign released its latest viral video, “Baby & […]
As one of the UK’s fastest-growing water brands, Saka Natural Mineral Water has unveiled a distinctive new insignia and soft-touch recyclable bottles that are bound to enhance its appeal among consumers and promote the added health benefits of drinking water to adults and children. Conveying the natural purity and unique qualities of Saka, this restyling […]
evian Natural Spring Water debuts its newest video, Baby & Me, as a follow up to the incredibly successful viral Roller Babies video from 2009 and Baby Inside from 2011. Launching simultaneously in 14 countries, Baby & Me is poised to become the next internationally acclaimed video from evian. The newest video campaign from evian […]