A long running print campaign for Jack Daniels is to be launched in Australia, via the Arnold Furnace agency. The campaign, entitled ‘postcards from Lynchburg’, has commenced with an execution detailing “everything from the difference between whiskey and bourbon to the fact that the Scotch industry uses old Jack Daniel’s barrels.” “All have a unique […]
A change of environment can enhance the experience of enjoying whisky by up to 20%, according to the world’s first scientific study exploring the senses and taste of whisky. The study has exciting implications for people enjoying whisky in their own homes, and for the way pubs, bars and restaurants could be designed in the […]
Grant’s whisky has appointed Inferno to its advertising account after a contested pitch. Inferno won the account after a final shootout against VCCP. BSUR, Fred & Farid and Ogilvy & Mather also pitched. It is understood that although there was no current incumbent on the account, Grant’s has previously worked with My Agency and Geronimo. […]
Consultancy Shotopop has worked with Love to create designs for whisky brand Johnnie Walker’s 2013 Mid Autumn Festival Campaign for the Chinese market. Love approached Shotopop in April this year to create special-edition packaging for the Black and Gold Label bottles, and a special-edition Blue Bottle design. Aimed at the gifting market, the designs are […]
Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a reprint of the front page of a national newspaper from any historic day in the last century. The campaign was created by Bray Leino and a brand partnership with Historic Newspapers devised. Each bottle gives customers to chance to claim […]
Johnnie Walker announces its next step in the art of blending with the release of Johnnie Walker Platinum Label blended Scotch whisky. Inspired by a Walker family custom to craft exclusive Scotch whisky blends for private gatherings that were never sold, Platinum Label is the most perfectly crafted 18-year-old blended Scotch the company has ever […]
As demand for premium whisky continues to grow, owners of the world-renowned whisky, The Famous Grouse, recently approached Taxi Studio to redefine the packaging of The Black Grouse Alpha Edition, which is due to launch in Waitrose in the UK and roll out in international Duty Free outlets in August. The Alpha Edition is a […]
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]
The team of Gelato chefs at London based Gelateria, Black Vanilla, has created a unique Whisky and Shortbread Gelato for Andy Murray, not only to celebrate his historic Wimbledon win, but also to give him a real taste of home during his hectic post win schedule. The Scottish themed Gelato has been hand-crafted by the […]
JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]