Joint innovation for pioneering solution SIG and AnaBio Technologies jointly present the first global launch of a long-life probiotic yogurt – a major breakthrough for probiotic beverages and aseptic packaging. This game changing development creates a new product category; probiotic beverages packed in aseptic carton packs and spouted pouches which are shelf-stable for prolonged storage […]
New Yogurt+ Range Addresses The ‘D-Deficit’
Nomadic Dairy is introducing Yogurt+, a range of twenty yogurts and yogurt drinks across four formats that are boosted with 100% of an adult’s vitamin D. Designed to counter what Nomadic calls the ‘D-Deficit’ – the shortfall of Vitamin D in most Briton’s diets – the yogurts are also high in protein, with the naturally healthy qualities […]
Leading drinkable yogurt brand YOP from Yoplait has partnered with LDN UTD, the esports organisation that unites social responsibility, to be title sponsor for December’s Inter-Borough Esports Championships. Taking place in collaboration with the Mayor of London, the competition aims to engage residents of Hackney, Lambeth, Lewisham, and Kingston, in partnership with outreach groups, including […]
Taking Kefir expertise into the mainstream yogurt category
Biotiful, the UK’s category leader in gut-friendly Kefir drinks and snacks, today announces a move into the mass market, with the launch of a brand new Yogurt range. Delicious and creamy with natural immunity support, there are four all-natural flavours; Original, Raspberry & Pomegranate, Mango & Lime, and Honey & Ginger. Available in 400g pots, […]
Plant based yogurt alternative for kids, Little Bandits, has just launched with branding by UK agency Kingdom & Sparrow. The product has already secured its first major supermarket listing in Asda, with 157 stores nationwide. Kingdom & Sparrow were enlisted by founder Jess Harris at the beginning of the product’s journey, and having identified Jess’s […]
Visual ASMR and #OddlySatisfying are having a moment in meme culture, with more and more people looking for that next ‘satisfying’ fix. Delicious yoghurt brand, noosa, knows a thing or two about visually enticing content – leaning into this trend for its latest “Full On Tasty” campaign which launched yesterday, putting its beloved, products center […]
Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage. krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today. The agency’s first work […]
Müllerlight launches its first Italian-style super-creamy tasting yoghurt, Amore, offering its health-conscious customers a special moment of ‘me time’ indulgence that is fat free. The Müllerlight Amore packaging was designed by the UK’s leading brand design agency, Coley Porter Bell, and communicates ‘delicious creamy indulgence, the Italian way’. The design for the three luxurious flavours […]
In an industry first, Lancashire Farm Dairies has become the first UK yogurt producer to use free range milk in all of its yogurt products, a move that will benefit cows and farmers. The Rochdale-based company has committed to only using free range milk in every yogurt pot. The decision will guarantee that the cows […]
Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]