Bulletproof was appointed by P&G to Bear Fruits in May 2019 to help define the brand strategy, the visual and verbal Brand World, as well as a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers. Inspired by the face mask phenomenon, when […]
“Simon Pendry Creative were asked by their client to create the branding and packaging for a new range of kid’s fruit juice ice lollies to be called ‘Crayons’. The brief was to create a brand that reflected their products’ very unique shape and fun nature, but also the fact that they are made from real […]
Uniquely Savoury and ‘Adult’ Flavoured Vodka Goes For The ‘In-Trade’
Following the successful relaunch of Mermaid Gin and introduction of its pink gin, the Isle of Wight Distillery has unveiled a new look for Mermaid Salt Vodka – and made the grain-based spirit available nationally for the first time. Now bottled in a white version of the striking bottle used for both gins, the 40% […]
Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc. Breaking this week, it is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The […]
Mentos, the global number three candy brand, has launched a brand new and interactive on-pack promotion guaranteed to get people picking up Mentos rolls and packs in store. The new on pack promotional mechanic is based on user generated content and designed to get people talking, and more importantly snapping and sharing. Consumers are now […]
Pringles has launched #PlayWithPringles, a series of activations created by global socially-led creative agency We Are Social, focused on how the brand can bring people together and add some fun into everyone’s lives. The current iteration of the campaign is called ‘What’s Your Flavour’ and will run in the UK and Germany. It taps into […]
New brand strategy aims to highlight Budweiser’s superior smooth taste and reconnect with younger audiences
Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Budweiser, the world’s leading alcohol brand1, is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like […]
Piccolo, the UK’s fastest growing baby and toddler brand, has kicked off a duo of marketing activity with adverts on Sky and an out-of-home campaign all focused on its launch into the formula category. Aiming to steer away from the stereotypical milk adverts that consumers expect and to show the realities of everyday parenting, the […]
The latest TV campaign for Kellogg’s follows the adventurous story of a young boy’s experience of lockdown with his father as he prepares to return to school. The campaign has been created by K1, a customised Power of One team from Publicis Groupe which brings together the best in creative and digital expertise from Leo Burnett […]
Republic Restoratives, the largest crowd-funded, women-owned distillery in America, has unveiled its new brand identity. Designed by Midday, a creative agency based in London and Vancouver, this new identity and positioning is a pivotal moment for the distillery. It not only sets the foundation for its expansion beyond its DC community roots, but it also […]