McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to direct […]
Originating in the US, the ‘Dilly Dilly’ campaign by Bud Light quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect. Created by Weiden+Kennedy, the UK TV ad will launch in the UK on Sunday 4th March during the […]
In a new campaign in Australia via AJF Partnership, Dare Cold Pressed battles a ‘hipster infestation’ at the factory, brought to life by director Nick Kelly at the Sweetshop. Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since […]
Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes […]
DesignLSM unveiled details of their collaborative work with New York-based designers Cetra Ruddy on the design of the city’s highest dining destination. Located on the nineteenth-floor of No1 Spinningfields, 20 Stories is an exclusive and social venue comprising of a sophisticated restaurant, vibrant cocktail bar and outdoor terrace, which offers spectacular panoramic views across Manchester’s […]
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]
Most people may not know where their honey comes from or be aware of its many benefits. Colorado-based honey producer Rice’s Honey hopes to change that by changing the name and packaging of its flagship honey brand to ‘Local Hive.’ The brand, a leading producer of raw and unfiltered honey since 1924, is also featuring a new label […]
During March 2018, women across the country will be celebrated for their vital role in American history. In honour of Women’s History Month, Stacy’s Pita Chips is proud to introduce limited-edition “Rising to the Occasion” original art packaging. The commemorative box set features three powerful designs representing Stacy’s ongoing commitment to stand with women everywhere. […]
John West has unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand. Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s […]