During March 2018, women across the country will be celebrated for their vital role in American history. In honour of Women’s History Month, Stacy’s Pita Chips is proud to introduce limited-edition “Rising to the Occasion” original art packaging. The commemorative box set features three powerful designs representing Stacy’s ongoing commitment to stand with women everywhere. […]
John West has unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand. Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s […]
The Tyrconnell is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, The Tyrconnell 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Released to select U.S. markets this month with a suggested retail price of $100 (750ml), only a limited quantity has been produced due to its age and […]
Premium water brand, Icelandic Glacial, announced that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial’s portfolio in the Icelandic region along with current portfolio of beverages. Icelandic […]
Pizza Hut is to replace Papa John’s as the official pizza sponsor of the NFL. According to Papa John’s, the pizza chain – which has served as the official sponsor since 2010 – and the NFL mutually agreed to cut ties. Papa John’s will now instead focus on partnerships with 22 local NFL teams and “key personalities” in the […]
Persistence Market Research has analysed various facets of the avocado market from a global standpoint and has skilfully presented them in its new research publication titled “Avocado Market: Global Industry Analysis (2012-2016) and Forecast (2017-2027)”. The extensive avocado market research report covers various trends, opportunities, drivers and restraints influencing the growth of the global avocado […]
DesignLSM unveiled their latest branding project for new to market speciality coffee chain ‘39 Steps Coffee Haus’; creating a name, brand strategy, packaging, merchandise and uniforms. Drawing on their reputation for offering a holistic approach to hospitality and retail design, the design experts were approached to create a brand identity and name for a new […]
The makers of Skippy peanut butter announced the launch of the ‘Be Smooth Like Skippy’ national advertising campaign in the US, created to showcase the smoothness and deliciousness of Skippy peanut butter. The ‘Be Smooth Like Skippy’ campaign includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
Bacardi-Martini Australia has released its latest campaign with OMD Sydney, promoting Bacardi as the perfect first drink of the evening with #MojitoMoment. Over 60 influencers have shared images of their own #MojitoMoment on Instagram, which were pushed out instantly via targeted digital OOH locations. The campaign was produced by OMD Create, the agency’s content and […]