The secret recipe of Scotland’s most popular soft drink, Irn-Bru, will be significantly changed over the next few weeks for the first time in 117 years, its makers have confirmed. AG Barr said the sugar content of Irn-Bru would be cut by around 50 per cent “later this month”, prompting devotees of the drink to […]
Cadbury is releasing a limited number of Creme Eggs made with white chocolate and offering cash prizes to those that find them in a Willy Wonka-esque competition. The eggs will be packaged in the standard Creme Egg wrapping and stacked with ordinary Creme Eggs. Mondelez has not said how many white eggs will be made […]
“I’ve been living Atkins for years,” actor Rob Lowe said in new spots for Atkins Nutritionals, the brand’s boldest attempt yet to position itself as a lifestyle enhancer, not a line of diet foods. Lowe, movie and TV viewers know, wasn’t in need of a diet. He’s never lost weight on the plan, which […]
Craft drinks specialist ROCKTAILS has unveiled the first lightly sparkling botanical blend in their range, “The Citrus Spritz” with design from B&B Studio. Made using the finest distilled botanicals, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B Studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, […]
Just in time for the holidays in 2017, award-winning chocolatier Willie’s Cacao launched a range of luxurious truffles with the help of global brand design agency BrandOpus. Not your average chocolatier, Willie Harcourt-Cooze was the UK’s first bean-to-bar chocolate producer and hand crafts all of his chocolate from his kitchen in Devon. With his dedication […]
For Christmas 2017, Coca-Cola launched eight animated cards which tell stories from twenty-seven phrases written on the Coca-Cola cans in Brazil. The animations can be loaded in Facebook and Twitter through the campaign’s website. The messages express gratitude for different small rites or blessings in our lives, such as ‘thank you for never giving up on […]
In the first campaign of its 60th anniversary, Ihop released a brand new TV spot, ‘Pilots,’ to promote its long-running ‘all you can eat pancakes’ promotion. In the 30-second spot by Droga5 and directed by Tom Kuntz, two pilots perform a safety check before takeoff. “Have you checked the pancake?” the captain asks his co-pilot, replacing the […]
Diageo has revealed the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle. Ringing in the festive gifting season, Johnnie Walker, the leading Scotch Whisky Brand and the biggest selling spirits brand in travel retail, celebrates the traditions of Asian culture once again by introducing the […]
Purina Philippines, together with NuWorks Interactive and Philippine Animal Welfare Society (PAWS) launched a campaign that featured a different kind of noche buena treat for forgotten rescue cats. The campaign also featured an online donation drive to augment PAWS’ food supply for the said cats beyond the holidays, through Pet Warehouse, the biggest Philippine […]
From Sophia Loren and David Bowie to Mother Theresa, the Chinese Year of the Dog has produced a raft of renowned figures and stars. To celebrate this Chinese New Year, Newby Teas has created a special edition 2018 Festive Tea Caddy that promises to be a hit with dog lovers, tea connoisseurs and those wishing […]