Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director – Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam […]
Voicebox Creative, an established branding and packaging design agency, revealed its new packaging design for SeaPak Shrimp & Seafood Company, one of the US’ leading retail brand in the frozen specialty seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of allowing busy […]
The M&M’s Brand released its new Super Bowl commercial online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. The 30-second commercial focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them. The new spot, which was created by BBDO […]
Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt. Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for Super Bowl LII. Together with Michelob […]
Mars Wrigley Confectionery U.S., makers of beloved treats including Dove, M&M’s, TWIX, SNICKERS, Skittles, Starburst, Altoids and Extra, announced plans to open the first ever chocolate and candy-inspired pop-up salon based in New York City, just in time for Valentine’s Week. The experience, set to debut February 13 through 14, will be based at 230 West 39th […]
A London-based tech company are hoping to inspire creativity in the workplace and innovation in the sector by launching their own limited edition ‘Idea Beer’. Sideways 6 is a Shoreditch-based tech firm helping large organisations to collect, manage and act on employee ideas, insight and feedback. Often called ‘idea management’ or ‘innovation management’, the aim […]
If you’re looking for your 15 minutes of fame, here’s your chance: Kraft is asking families across the country to submit photos and videos of themselves on Super Bowl Sunday for a chance to appear in the brand’s game day ad, which will air during the second half. Starting bright and early on Feb. […]
Jack in the Box has a new line of premium specialty sandwiches called the “Food Truck Series,” and it’s as good as anything Martha Stewart could cook up. That’s the premise of the fast-food chain’s 2018 regional Super Bowl campaign, via agency David&Goliath, in which its eponymous mascot battles the culinary queen in a rivalry […]
Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]
This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the world’s leading restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras […]