Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]
The Macallan, the world’s most admired single malt Scotch whisky, has unveiled a new release in its highly regarded Fine & Rare collection, the 1977 vintage. The Macallan Fine & Rare collection, created to identify the very best of The Macallan’s finest maturing stock, features some of the greatest vintage single malts ever released. The […]
Unilever, one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products, has appointed independent digital agency, AnalogFolk as digital Agency of Record for the Food brand portfolio in the UK. AnalogFolk will look after brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s, Bovril and Maille delivering against digital ambitions at […]
On Monday 15th January, Holiday Inn Express showed that they know what matters by taking to the streets of London and turning ‘Blue Monday’ into ‘Bacon Monday’ by handing out hundreds of free Holiday Inn Express bacon baps to brighten people’s day. Following extensive customer research, Holiday Inn Express found that adding bacon to their […]
Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency in 2017. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand […]
Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit […]
Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]
Burger King has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. As Burger King is known for flame-grilling since 1954, the campaign […]
Blue Apron, known for delivering incredible cooking experiences to home cooks across the country, today launched its latest integrated marketing campaign titled “What Cooking Can Do” in collaboration with Droga5, the company’s creative agency. Inspired by countless real stories from Blue Apron customers, the new campaign highlights how cooking with Blue Apron can transform […]
Colonel Sanders has landed in France with a new campaign for KFC. Truly, the Colonel was already in the country, with the chicken chain having opened its first restaurant there back in 1991, but 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark […]