Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV. The game — debuted on September 19 and will live on Snapchat for six weeks — features a Pac-Man […]
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of […]
Absolut, Crane.tv and Cult, unveil an inspiring new project, ‘A Night for Change’ which aims to celebrate global unity through a single night of international artistic expression. In ‘A Night for Change’, Absolut, Cult and Crane.tv brought together seven artists in seven countries around the world, uniting them for a common cause of positive action. […]
On September 28, the House of Martell launched the first of its ground-breaking H.O.M.E. by Martell events, when Grammy-nominated singer Jhené Aiko curated a unique experience that presented her personal take on Martell’s art of hosting. Held at a luxurious residence in the Hollywood Hills, the result offered a wealth of ideas for future H.O.M.E. […]
To help launch V Pure, an energy drink with five naturally-sourced ingredients, TKT Sydney has teamed up with FINCH’s Benji Weinstein for the fifth time to create another installment in V’s, ‘The Massive Hit That Improves You A Bit’ campaign. V Pure is a game changer in the energy drinks category – providing more choice […]
Wagamama has partnered with MOX London and UNIT9 Films director Simon Neal to introduce their very own Katsumama. In this comedic film, she announces the National Katsu Curry Day on the 28th of September. As Universities’ freshers week are starting, Wagamama is offering free Katsu Curries to the first 50 students to help them cure […]
Following on from 2016’s successful Limited Edition Halloween cake bars McVitie’s Cakes have launched another spookily themed range designed by Springetts. Inspiration for the design came from the idea of a witches’ delicatessen, where all the weird ingredients are picked from punnets, ready to take home and cook in their cauldrons. “We used the McVitie’s […]
Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]
As one of the main ingredients in beer, hops impart vital flavour and aroma. To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed a fan beer from hops unlike any other. Scientists from the Carlsberg Research Laboratory have cultivated special hops using footage of 25 years of Liverpool matches and the sound of […]
Clemenger BBDO Melbourne and Carlton United Breweries (CUB) have launched Carlton Draught’s new ’46ers’ campaign, bringing the iconic beer back to TV screens after a five year hiatus. In Australia, a fresh keg of Carlton Draught is changed every 46 seconds, making it Australia’s freshest tap beer. This insight led to the development of the […]