San Miguel, will unveil a series of enriching experiences to the on and off-trade in 2017, designed to tap into the increasing consumer demand for experiences over material possessions. The premium Spanish lager, which recently became one of a handful of beer brands in the UK to break the 1 million hectolitre sales milestone, will […]
Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, the beer brand is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons […]
Dunkin’ Donuts is aiming to lighten the mood whatever the political outcome of June 8’s General Election Day with its latest UK campaign, ‘The Snack Election’. The campaign, created by The Martin Agency London, revolves around an alternative public vote, this one around four potential new donuts, one of which will end up going on […]
Belvoir Fruit Farms recently hosted a cookery demonstration by chef and actress, Lisa Faulkner for 12 key mummy bloggers and their children. Intended to show that baking together can be fun, provided mum can overcome her horror of the mess, the bloggers and a mixture of boys and girls aged between 7 and 11 followed […]
As Vimto continues to outperform the market, growing at 6.8% vs. 1.4% for the category, the popular brand has announced a nine-month distribution drive for its hugely popular RTD range. Vimto is already the fastest growing brand in this sector, seeing a +23% sales increase in RTD’s year on year. Vimto brand value is at […]
This summer London’s first sparkling wine bar will be popping its cork in the heart of Soho. Running a ten-week residency at eclectic neon art gallery Lights of Soho on Brewer Street, Fiz is the brainchild of three friends; Barnaby Lewis, Max Bigland and Jordan Nadian who are inspired by the vibrant and sociable food […]
9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named ‘9Bar’, the brand needed to elevate itself from a single product format to a brand that can offer a wider portfolio of products to a more mainstream audience. […]
Doritos is launching a new digital content campaign on Thursday 8th June #FromAtoBold, as part of its ‘For the Bold’ brand proposition. Doritos is partnering with Unilad, one of the biggest global platforms for breaking news and shareable, relatable content, to take on a ‘bold festival challenge’. The challenge will see Unilad recruit two social […]
As part of an ongoing partnership with Little Dish, leader in the chilled children’s meals category, Pearlfisher has created a strategy and visual identity for the brand’s newest product range: a series of all-time family favourites reinvented for toddlers, with low salt and no added sugar or sweeteners. Developed in partnership with Dietitian and Mum […]
Bimbo Little Adventures, part of Grupo Bimbo, one of the world’s largest bakery company, has launched into the UK market for the first time with a brand new range of baked family snacks. Seeking to inspire families with tasty snacks from around the globe, the five-strong range of internationally inspired products will be available in retail […]