Denmark-based studio Kontrapunkt has redesigned the packaging for Carlsberg’s Black Gold pilsner. The new packaging nods to the brand’s historic Black Gold bottles, with more saturated black and golden colours than the previous design. Kontrapunkt has also added a black top cap to the packaging to help the beer stand out on the shelves. “From the […]
The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency Crispin Porter + Bogusky (CP+B), set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for a day on July 24. Tequila fountains were set […]
Chivas Fight Club believes in always staying devoted to the fight. Join Chivas Fight Club. #FightForIt #GGG @GGGBoxing pic.twitter.com/3bCJOybqRi — Chivas Regal US (@ChivasRegalUS) July 24, 2017 Luxury whisky brand Chivas Regal, is aiming to inspire a new generation while making a positive impact on the lives of others by introducing The Chivas Fight Club. […]
IT’SUGAR, the cheeky experiential candy retailer, is bringing Americans together in a seriously sweet way. Known for its outlandish candy and irreverent merchandise, one of the world’s largest specialty candy retailer launched an exclusive line of 3D-printed Trump gummies — and they’re going to be ‘yuuuge’. The sugary snacks — which feature a nearly lifelike […]
A South Yorkshire commercial kitchen specialist has been given the backing of Simon Rimmer after impressing the celebrity chef with its powerful new VR (virtual reality) investment, which he believes will transform the way in which commercial kitchens are developed. Lloyd Catering Equipment, which counts some of the UK’s best known restaurant and pub companies […]
Pizza that’s delivered hot and fresh should be something that everyone—man, woman or child—should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child? Pizza Hut has tapped Kristen Wiig for its latest “Everyman” campaign from Droga5. In the two TV spots, […]
KFC Australia launched an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC’s sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland. Annabel Fribence, […]
Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar in 2016. It was brought back in a limited edition of three million bars. Cadbury brand manager Katrina Davison told the Daily Star that the response […]
Tate & Lyle Sugars has announced that Lyle’s Golden Syrup is to be a broadcast sponsor of Channel 4’s The Great British Bake Off, set to return to screens this autumn for the eighth series, alongside Dr Oetker. In its new Channel 4 home the show welcomes restaurateur, food writer and novelist Prue Leith who […]
Brand strategists and positioning specialists Brandpoint, has revived and reinvented McCambridge’s classic home bake bread kit range to appeal to the modern market. Owning close to a one-third share of the Irish bread market, McCambridge was an existing household staple. Their challenge was to rebrand and reposition the identity of the bread mix range in […]