Heineken has announced details of an Australian-first innovative media activation, designed to connect with consumers in the lead up to the 2017 Formula 1 Rolex Australian Grand Prix. This will be the first local event to mark Heineken’s new major strategic global partnership with Formula 1. Heineken and JCDecaux have partnered to create specially designed, […]
Bimbo is the largest Mexican bakery in the world and within the portfolio of products, there are different bread specialties, each serving a specific benefit. Created by VectorB//McCann Mexico, the dedicated agency to the advertiser, the campaign named “Slice by Slice” shows a series of graphic pieces with a visual resource communicating the action and […]
Which style should you go with? As a brand, you can either choose to create packaging that is bursting full of colour or the complete opposite with a stripped back minimalistic design. This decision heavily depends on what you want your brand to portray and your positioning within the market. Today we will be looking […]
39 million miles away, the next generation of space exploration awaits its first pioneers. And while life on the Red Planet is still in the near – yet distant – future, Budweiser just unveiled its own ambitious commitment, to create microgravity beer for when we make it to Mars. Known for raising a cold one […]
With its new campaign, which has been created by French agency Romance, Intermarché has turned the heads of two million French people in just 24 hours. Shot like a Truffaut or Lelouch movie with the song “L’amour l’amour l’amour“ by Marcel Mouloudji, Intermarché tells the story of a young man who finds a good reason […]
In response to the growth of the active lifestyle trend in Australia, Pure Blonde has launched a new brand campaign via Clemenger BBDO Melbourne, that breaks the norms of traditional beer marketing. The Final Stretch campaign kicks off with a TV ad that has greater resemblance to a Nike ad than a traditional beer commercial. […]
Stoli Vodka, the original premium vodka, is returning to television with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled “THE Vodka,” uses an audacious and visually stunning montage to celebrate the pioneering heritage of Stoli […]
The Tic Tac brand, known for its iconic-shaped mints and unique packaging, is launching Piña Colada flavour Tic Tac Mixers mints. The Piña Colada flavour is the newest addition to the Tic Tac Mixers family of products, which includes Cherry Cola flavour and Peach Lemonade flavour mints. The new Piña Colada flavour Tic Tac Mixers […]
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]