Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]

Sparkling Ice Unveils Integrated Marketing Campaign “Be Not Bland” in the US

Sparkling Ice Unveils Integrated Marketing Campaign “Be Not Bland” in the US

Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters, launched a new, multi-faceted advertising campaign – Be Not Bland in the US. The brand’s first campaign to feature a series of commercial advertisements airing nationally, Be Not Bland embraces authenticity and individuality, celebrating the people, places and personalities that fill life with flavour […]

Co-op Launches #JoinUs Campaign by Leo Burnett London

Co-op Launches #JoinUs Campaign by Leo Burnett London

The Co-op have launched a new TV advert which promotes the ethical way the business sources its food and its membership scheme, encouraging consumers to join. This 30 second advert brings to life the Co-op way, telling a food quality story which champions its Fairtrade heritage and British sourcing. The ad highlights the Co-op’s membership scheme […]

The Original Smiley Brand and Vittel Team-up to Launch Smiley Branded Water in Europe

The Original Smiley Brand and Vittel Team-up to Launch Smiley Branded Water in Europe

The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With […]

Volvic Continues UK Partnership with Disney on Kids Range

Volvic Continues UK Partnership with Disney on Kids Range

Volvic, the water brand from Danone, is set to continue its UK partnership with Disney, and has introduced new branded collectable water bottles and multipacks designed with popular Disney characters featuring Star Wars, Disney Frozen and Disney•Pixar’s Cars across its kids range. The collaboration, which first launched in 2015, aims to encourage families and children […]

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]

Tiger Beer and BBDO Singapore Create a Love Affair with Street Food for Valentine’s Day

Tiger Beer and BBDO Singapore Create a Love Affair with Street Food for Valentine’s Day

When it comes to food, love knows no boundaries. Which is why on Valentine’s Day in 2017, Tiger Beer and BBDO created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand’s love for street food. The video was inspired by a fan’s […]