Fans of cup noodles and Final Fantasy games rejoice, because Nissin has partnered Square Enix to create a limited edition set of Final Fantasy cup noodles. Created to celebrate the game’s 30th anniversary, the set comes with 15 different cup noodles—each featuring the end game boss from the original Final Fantasy to the recent Final […]
Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving audience. Spotify has partnered with Light & Free to offer unique music prizes throughout 2017 where an intimate group of winners will see their favourite top-tier artists perform. These unplugged […]
The Macallan, one of the world’s ultimate luxury single malt Scotch whisky, has unveiled the newest addition to The Macallan Fine & Rare collection; the 1991 Fine & Rare vintage. The Macallan Fine & Rare collection, created to identify the very best of The Macallan’s finest maturing stock, features some of the greatest vintage single […]
Global retail design agency Sheridan&Co reveals its latest work in creating the new brand identity for KIN – a range of premium nutritional supplements developed by renowned fitness gurus Kyle and Kelly Maslen, otherwise known collectively as KMPT. With a combined 17 years of industry experience, Kyle has trained GB athletes, industry execs and celebrities, […]
In an age where our attention span has become short-lived, many find it increasingly difficult to focus on any single task over a specific period of time. KFC India recently used this to promote its new ‘Nashville Chicken’ and challenged the attention span of members of the public. ‘Tele-connect to Nashville’ is a hands-on experience […]
Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]
In celebration of KFC’s monumental return to the forefront of pop culture, the brand announced its first-ever in-game Super Bowl advertisement. The 15-second advertisement will air in the fourth quarter of the game. Titled Colonel vs. Colonel, the ad features Kentucky Buckets Coach Colonel Rob Riggle and Georgia Gold Colonel Billy Zane in a face-off […]
Diageo is to launch a new premium Blended Irish Whiskey, Roe & Co. The move by alcohol giants into the premium Irish Whiskey category comes as the company announced plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate. The total project investment comes to €25 million (£18.6 million) over […]
Pizza Hut has reunited with pro football running back and former Pizza Hut team member DeAngelo Williams to create a series of videos that shine the spotlight on the commitment and dedication it takes to deliver a great experience on the day of the Super Bowl, the busiest pizza day of the year in the […]
Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the […]