British high street bakers Greggs has begins testing a next day delivery service in London following early trials in Newcastle. Two small pockets of the City of London have been chosen for the new trial starting. They will deliver to any areas within a 0.4 mile radius of Greggs in Cheapside and Eastcheap – but […]
JWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand’s World Taste Tour. Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 – and up stratospherically […]
Heineken Light, “Best Tasting Low Calorie Lager” winner at the 2016 World Beer Championships, launched “Hypnotize,” the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial by Publicis New York, kicks off a series of three spots in 2017, which proudly showcase Heineken Light’s one-of-a-kind delectable […]
Absolut officially unveils Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavoured vodkas in the US. In addition to hitting nightlife destinations and at-home bar carts nationwide, Absolut Lime will step into the […]
It’s January. Arguably the time when living well seems the most challenging – health kicks, detoxing, saving a few pennies are front of mind… It’s time we remembered the uncomplicated joy that can come with cooking and eating. Wieden+Kennedy London’s campaign for Sainsbury’s seeks to do just that – by recognising food for what it […]
Coca-Cola South Pacific has announced details of its Fuze Tea summer campaign via Ogilvy Sydney, which will accelerate consumer trial and build on the already strong results achieved since launching in 2016. To achieve this, Fuze Tea will take ‘surprising fusions’ to the next level by closely aligning the product with food moments. Targeting 30-49 year […]
While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce. That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a […]
Natalie’s Orchid Island Juice Company is helping Americans kick off 2017 in a healthy way by introducing a unique pair of nutritional juices, said the Florida-based, clean label, juice company. Starting in January, handcrafted bottles of Natalie’s squeezed fresh Blood Orange and Carrot Tomato Celery juices will begin making their way to grocery shelves across […]
In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW vodka have decided to launch their own kiwi planet-saving initiative and […]
On January 17, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” […]