Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, “Famous Among Friends.” The 30- and 60-second spots, “Between Friends,” depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in […]
Newby Teas, the luxury tea company, has launched a redesigned ‘From the Heart’ gift box for Valentine’s Day 2017. Followers of the world’s leading luxury tea brand – will recognise the original design, but with a dramatic twist. The box has changed, but the tea remains the popular mix of ultra-luxury varieties. With a modern […]
hungryhouse.co.uk, one of the UK’s best-known online restaurant platforms, and Quiqup, a UK start-up specialising in on-demand logistics, announced a partnership to enable hungryhouse restaurant partners in London to tap into Quiqup’s on-demand infrastructure. The partnership gives hungryhouse restaurants on-demand access to Quiqup’s growing fleet of bicycles, scooters and cars, its underlying technology and customer […]
Johnnie Walker Blue Label is proud to ring in the Lunar New Year with the Year of the Rooster limited edition bottle. The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year. Evolving from the first iteration, Year of […]
Australian gourmet pizza retailer Pizza Capers has branched into the wrap market and has launched its latest “Phat Boy Pizza Wrap” campaign on TV, cinema and digital media created via advertising agency Boomshaka. The “Phat Boy Pizza Wrap” is the latest product development in the highly competitive pizza industry and provides consumers with bigger, tastier, more […]
India’s premium rum brand, Wild Tiger Rum, is now available exclusively through the Prouds Duty Free stores at Nadi International Airport in Fiji. “We have been receiving good response from customers ever since the Wild Tiger Rum has been introduced into our duty-free stores,” said Prouds DFS manager, Ashwin Chand. “Available in 700ml striped bottles since December 2016, the […]
Carlsberg Group revealed that Philip A. Hodges will join them as EVP Supply Chain and member of the Group’s Executive Committee (ExCom) from 1 February 2017, replacing Peter Ernsting who left the company at the end of 2016. Phil brings extensive experience in supply chain and finance from various international positions. He last served as Senior Vice […]
Bai, maker of low-calorie, antioxidant-infused drinks, is returning to the Super Bowl in 2017 with a spot starring its chief flavour officer Justin Timberlake and a “surprise special guest.” The spot marks Bai’s first national Super Bowl appearance. In 2016, the beverage brand aired a regional Super Bowl ad called “Horse Whisperer.” Created by Barton F. […]
Most people today are probably leading more comfortable lives than the emperors of ancient China, especially when it comes to getting hold of tasty food. McDonald’s China has highlighted this point in a series of three amusing new videos. These little stories show how the emperors and their wives struggled to enjoy fresh shrimp, pineapple, […]
Walkers, the number one savoury snacking brand, is launching a new re-sealable 175g Sharing Pack to give retailers even more opportunity to tap into the lucrative sharing segment which has grown by 15.9% in the last five years, plus an innovative on-pack promotion as part of its UEFA Champions League (UCL) sponsorship. Available in the […]