Asda launches a customer-centric Christmas campaign with a difference – it has developed an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’. The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up […]
Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign, “The Wall,” aims to inspire and proudly celebrate generations of Mexicans, who, similar to Corona’s history as a company and brand, have overcome challenges and preserved to […]
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division. Like the animation it accompanies, One Sweet World sets out with a simple message – that an inclusive and welcoming […]
Somerdale International, the leading exporter of British cheese to over 50 countries around the globe, is helping to ‘fly the flag’ for the best of British dairy products at the Food and Hotel China (FHC) exhibition being held in Shanghai from 7th – 9th November. Somerdale is showcasing its extensive range of British cheeses, butter […]
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the […]
He loved the Chicago Cubs. He loved Budweiser. To the point he proclaimed himself “Cubs Fan Bud Man”. And he dreamed one day the Chicago Cubs would win the World Series. The city of Chicago has had that dream since 1908! Last night that dream came true with a dramatic Game 7 victory. The only thing […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]
Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you. That seems to be the message that the fast food chain is trying to convey in the following ads, which were designed by Leo Burnett Dubai. Made only with typography elements, the ads also feature the chain’s signature colours […]
Twinings, the home of premium tea and one of Britain’s most cherished brands, is repositioning its extensive range of fruit, herbal and green teas with a £10m packaging relaunch due to reach retail and out-of-home environments from November. The tea supplier aims to promote every day, enjoyable wellbeing with the relaunch in order to galvanise […]
Lion’s biggest beer brand, XXXX Gold, is set to launch a brand new advertising campaign via Sydney agency Host, called ‘Take in the Gold’, which aims to inspire Australians to get the most out of the simple things in life – such as time spent with family and friends under the Australian sun all the […]