Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges. Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. […]
The New York office of strategic brand and packaging design agency Bulletproof has created a bold new visual identity and packaging design for Beyond Meat; a plant-based protein brand with ambitious plans to change the way the world ‘meats’. As we enter a new era of wellness with proactive health increasingly playing a key role […]
Red Robin Gourmet Burgers and Brews launches a national brand campaign that celebrates the burger experience. With the launch of the new campaign, Red Robin aims to position the burger as a sharing and bonding opportunity and something everyone can rally around. The campaign focuses on the joy of “burgering” and the concept that burgers […]
Mondelez India Foods recently launched a new TVC for its latest renovation – ‘The extra caramelly Cadbury 5Star‘, starring its iconic brand ambassadors, Ramesh and Suresh. Showcasing the idea ‘Jo Khaaye Extra Kho Jaaye’ (Whoever eats it gets extra lost), the new TVC by Ogilvy & Mather India has given the iconic duo – Ramesh […]
Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Swedish-Iranian, hip-hop artist Nadia Tehran, taking her stand for openness. In a stunning reminder to us all that staying open minded is key if we are to […]
To celebrate its love of tea, Pure Leaf announced its expansion beyond the ready-to-drink shelves with the launch of bagged and loose teas. Available US-wide in 10 hot and iced varieties, Pure Leaf’s range of new long-leaf teas share the brand’s passion for realness by giving tea lovers the most genuine tea experience, from steep […]
Many people are trying to eat more veggies in an effort to live a healthy and wholesome lifestyle. It’s recommended that we should consume 3-5 servings of vegetables per day, but that can be difficult. Progresso’s passion for making it easy and fun to eat more vegetables inspired them to create Good Natured soups with […]
Raising its glass to supreme quality and heritage, Jägermeister is proud to unveil a new incarnation of its iconic green bottle, designed to be as unique and special as the spirit inside. While the recipe for Jägermeister, based on a complex blending of 56 different herbs, blossoms, roots and fruits, remains unchanged, the new bottle […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
WHISKAS has launched a new brand platform and advertising campaign by AMV BBDO, which celebrates what owners love most about their cats – their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS’ role in feeding this […]