Carlsberg UK has unveiled Strawberry and Rhubarb as a new flavour variant to its Somersby Cider portfolio, which will be available exclusively in the on-trade from April. Somersby Strawberry and Rhubarb is the brand’s first flavoured cider available on draught, complementing Somersby Original, established in the on-trade since 2013. The launch of the new flavoured […]
Carling is launching a major new promotion, ‘Bank Holiday In The Bag’, which will offer lucky individuals the chance to win a free holiday with three of their mates over the May Day bank holiday weekend. Lucky winners will be notified by the delivery of a bag which will contain goodies to enjoy on their […]
It’s not quite Jurassic Park, but Flora is turning up to London’s Westfield Stratford Shopping Centre with something large, green and prehistoric in tow. The Unilever brand has constructed the Florasaurus, a 13m-long diplodocus made from plants weighing 750kg, and with a surface area of 35 sq m. Part of a £12.5m spend on Flora […]
Nando’s India has become embroiled in controversy after the global chicken restaurant chain published a sexist advert in the Hindustan Times inviting customers to ‘touch our buns, breasts and thighs’. The insensitive promotion started badly by equating women to pieces of meat ‘Try something that shows off a bit of skin’ but then managed to […]
Hard Rock has drummed up the perfect reward for Americans after they pay up to Uncle Sam on Tax Day – and it will be music to taxpayers’ ears. On Monday, April 18, Hard Rock Cafe Hollywood on Hollywood Blvd. guests who channel their inner artist and sing a song on the cafe stage will […]
Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity. The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The […]
Kellogg’s has launched a new digital-first, masterbrand campaign aimed at prompting a reappraisal of the breakfast occasion with inspiring, creative ways to start the day with cereal. Developed by J. Walter Thompson Sydney, the category disrupting ‘Amazing Creations’ campaign sees Kellogg’s partnering with high profile YouTube contributor Zach King, to generate unique content that demonstrates […]
Great Guns’ Roar Uthaug directs the latest campaign for Doritos. The new commercial out of AMV BBDO continues the #ForTheBold brand tagline. Shot in Cape Town, the film follows three geeky backpackers, who after a case of mistaken identity get whisked away in a limousine to a mega mansion where a crazy pool party is […]
Carlsberg revealed its biggest idea yet – a pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch. At 12pm on March 23, Carlsberg unwrapped the foil on the front of the bar […]
A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu. The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and […]