Healthy lifestyles and the rise of the discounter appear to be chipping away at sales of crisps. Indeed, new research from Mintel reveals that sales of potato-based and other snacks, such as tortilla chips and popped chips, overtook sales of potato crisps in 2015. Whilst sales of potato crisps are estimated to have declined to […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, announced the launch of Pure Leaf Tea House Collection, a super-premium line of the finest organic tea leaves brewed with fruits and herbs, for exciting aromas and layered flavours for pure refreshment. In addition to Pure Leaf Tea House Collection, the brand is […]
Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann’s is adding two new delicious choices to its family of products. Hellmann’s Organic Mayonnaise Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann’s has responded by introducing an organic mayonnaise offered in mass distribution […]
Marmite has banned a slew of lovey-dovey pet names from its jar customisation scheme to generate awareness of the feature in the run up to Valentine’s Day. The divisive spread has made the blanket ban upon the cringe-inducing terms of endearment passed between smitten condiment lovers. Utilising reverse psychology however, the brand hopes consumers will […]
In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]
Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists. The spot, filmed in atmospheric black and white, is set in the 1930s, when segregation was commonplace. Black and white musicians rarely played together at the time, and club audiences were often restricted on the […]
There are 32 teams in the NFL but only two teams in the Super Bowl. Skittles wants to give every football fan something to root for on February 7, so they’re offering the chance to “Root for The Rainbow” during the game. And, when a rainbow appears in San Francisco during the Super Bowl fans may […]
Heinz, one of the most iconic brands in the world, is returning to the Super Bowl with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, ‘Wiener Stampede,’ will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, […]
Every summer, millions of flame grills are rolled out in backyards across New Zealand. So Colenso BBDO decided to turn the nation’s BBQs into Backyard Burger Kings, and prove real burgers are cooked over real flames. Over the next two months, 50 Backyard Burger Kings will open around the country. Kiwis supply the flames and […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]