Once a niche sector dominated by powders and shakes, the global high protein products market is now expected to reach £8bn by 2017. We speak to Daniel Reeds, MD at health food marketing company New Chapter Marketing, about what’s driving this trend and which products should be on your shelves… There’s not one single reason […]
Rainey Kelly Campbell Roalfe/Y&R launched the latest instalment of its award-winning Marks & Spencer Food campaign with an ad that showcases the inspirational and authentic ‘Taste Asia’ range at M&S. The TV campaign, which broke on September 7, will be supported by press, OOH and digital activity. The 20-second ‘Adventures in the Exotic’ spot playfully […]
Brand design agency Parker Williams has created the label for Sarson’s new pickling vinegar. Parker Williams’ creative concept for Sarson’s Specialty Pickling Blend marries a key consumer trend – helpful – with the vinegar’s brand promise of taking the stress and hassle out of pickling with an easy-to-use, ready-mixed solution. The clear, informative label inspires […]
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too. In the 30 second ‘Parents’ ad we are welcomed into different families’ homes where […]
Results from a new poll show nearly 3 in 10 people don’t recycle as much as they could, with 38% of those people citing confusing information on packaging or from local authorities as the reason. These figures are more pronounced among younger people, with those aged 16-34 least likely to say that they recycle all […]
Carlsberg UK is partnering with Brooklyn Brewery to handle the exclusive distribution of their beer portfolio in the UK, following agreement to transfer distribution rights from James Clay effective 30 December 2016. Brooklyn Brewery is an independent brewer whose mission is to brew flavourful beers that reflect and enrich the life, traditions and culture of […]
Leo Burnett London have launched a new national outdoor campaign in the UK, to promote the all time favourites on the McDonald’s menu. The posters highlight the popularity of the fast food chain’s products such as the French Fries, Big Mac and Chicken Nuggets, by applying the Google search recommendation concept to them. The campaign was directed by Matt […]
‘Aussie Kids are Weet-Bix Kids‘ – the song that launched a million breakfasts – has been transformed into a truly anthemic piece of music after a nation-wide hunt for talent and song writing ability. The tune, which has become an iconic advertising asset since first launched in 1987, will form the basis of a new […]
Returning for the 28th year on 3rd – 5th October, The Restaurant Show is the ultimate destination for the hospitality industry to connect, celebrate and discover. A major highlight of this year’s event is the inspiring live line-up, featuring some of the industry’s most exciting names. The list includes Ashley Palmer-Watts – Executive Chef at […]
We are delighted to announce that Food & Beverage News has been rebranded and will now be called FAB News. The move comes as part of our efforts to further develop the ‘FAB’ brand to be synonymous with everything food and beverage. The adFAB Media Group have been running The FAB Awards, which recognise and […]