Stimorol set to be star of the gum aisle with revitalised visual identity and portfolio architecture by Bulletproof

Stimorol set to be star of the gum aisle with revitalised visual identity and portfolio architecture by Bulletproof

Bold new branding aims to drive consumer reappraisal while capturing the attention of Millennials looking for ‘cool’ refreshment Strong portfolio design delivers strong shelf blocking while ensuring consumers can easily navigate this extensive range of 70+ skus European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range […]

Ethical Food Firm VBITES Unveils New Range Of Festive Fare

Ethical Food Firm VBITES Unveils New Range Of Festive Fare

Ethical food firm VBites has unveiled its new range of festive fare for 2016, including eight new tasty treats sure to prove popular with vegetarians, vegans and meat-eaters alike. From melt in the mouth puff pastry tartlets to scrumptious pork-style sausage rolls with cranberries and turkey style burgers with lemon and thyme, there is something […]

Organic Your September with Primrose’s Kitchen

Organic Your September with Primrose’s Kitchen

This September Primrose’s Kitchen celebrates Organic September with the launch of its latest delicious granola product – Organic Goji, Black Pepper & Lemon Granola.  Developed with the naturopathic lifestyle in mind, all Primrose’s Kitchen products aim to add extra goodness to the morning meal – health food that is delicious, exciting and nutritious.  This new […]

Kavalan Whisky Joins Times Square NYC Billboards

Kavalan Whisky Joins Times Square NYC Billboards

Some of the 330,000 daily visitors to Times Square over the next five months may see an unusual whisky beaming down on them from not one, but 11, of the square’s massive electronic billboards. Taiwan’s premier whisky maker, Kavalan Distillery, has joined the thousands of iconic American and global brands that over the past century […]

Absolut and Uber To Offer A Once In A Lifetime Private Jet Experience

Absolut and Uber To Offer A Once In A Lifetime Private Jet Experience

On Friday 19th August, Absolut will offer anyone with the Uber app in London the opportunity to be whisked off to the ultimate summer party location on a private jet, for a once in a lifetime #AbsolutNights experience showcasing that the best nights happen out of the blue. The winners will have to be located […]

RAWLIGION Revolutionising The Way Londoners Perceive Plant-Based Food

RAWLIGION  Revolutionising The Way Londoners Perceive Plant-Based Food

Rawligion owner, ex-professional poker player John Tabatabai, approached Mystery to create the brand positioning, brand ID, graphics and interior of the first site of his new fast-casual restaurant concept.  John’s mission was to deliver ‘nutrient-dense food to improve the health and well being of customers’.  Tabatabai is very passionate about creating only the highest quality […]

Bounce launch new Protein Energy Bites

Bounce launch new Protein Energy Bites

Having worked with the Bounce brand for six years, Biles Hendry was asked to develop packaging for their newest innovation: Bounce Protein Energy Bites. Famous for its Energy Balls, the brand was an early pioneer in the protein energy snack market, which has exploded over the last few years as a healthy and sustaining alternative […]

Wheelys crowdfunding campaign breaks Nordic overfunding records on FundedByMe

Wheelys crowdfunding campaign breaks Nordic overfunding records on FundedByMe

Wheelys Café closed their campaign on FundedByMe this week after reaching 410% of their funding goal. The campaign, which secured more than €740,000 from 167 investors, breaks the record for most overfunded equity crowdfunded campaign on FundedByMe, previously held by Berries by Astrid, a campaign that raised €244,000 from 171 investors in record time, reaching […]

42BELOW Cocktail Earth Cup Competition 2016

42BELOW Cocktail Earth Cup Competition 2016

The very green final of the 42BELOW® Cocktail Earth Cup has arrived. The first Trans-Tasman sustainability focused cocktail competition will have its final showdown in Queenstown, NZ over 22nd – 24th August. To enter, competitors were required to create and submit a cocktail championing environmentally sustainable practices — using 42BELOW vodka as the base. Entries […]