Oreo is the latest brand to jump on the virtual reality (VR) bandwagon with a film that takes viewers on a whimsical tour of its ‘Wonder Vault,’ the magical place where its cookie flavours are dreamed up. In the film, viewers are walked through what looks like a VR version of Candy Land to see […]
United Biscuits has announced the launch of two brand new initiatives as part of its sweeet campaign; the latest ad in the iconic sweeet series and the McVitie’s iKitten app – the first digital initiative of its kind for Britain’s best-loved biscuit brand. The new advert, an extension of the current two year campaign, has […]
Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]
Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double as a snow report. By modifying the height of the whipped cream or foam peaks on top of the featured McCafé beverages, McDonald’s Canada provides skiers and snowboarders travelling to Whistler, British Columbia with the latest weather-related news.
Jacob’s, the cracker brand owned by United Biscuits, has launched a £15 million ad campaign – its biggest in ten years – after handing Grey London its creative account in 2015. The first TV ad, for Jacob’s Cream Crackers, launched on February 18 and will run until March 20. It was written by Ben Buswell and […]
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing efforts, becoming the latest Nestle brand at the agency group. Vivid Brand landed the account following a three-way pitch against undisclosed agencies in February 2016. The drinks brand has tasked the agency with developing a global omnichannel strategy as well […]
Santa Margherita Wines announces the launch of its new advertising campaign, “For Who You Are.” This is the first campaign for Santa Margherita Wines as part of new U.S. importer Santa Margherita USA Inc. “For Who You Are” will feature television, print and digital advertising, kicking off a new creative approach with an intimate look […]
ABC’s The Bachelor teamed with brand partner, McDonald’s, for both a custom spot and episode integration to cross-promote their brands. Brand Arc Los Angeles brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald’s All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and […]
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]
Snickers is taking its “You’re not you when you’re hungry” message to 2016’s Sports Illustrated Swimsuit issue for a second year in a row, which hits news stands on February 17. This year, the brand is taking over both sides of the back page showcasing how hunger symptoms come to life for Snickers Hunger Bars, […]